Product category:
CAD solid modelling software
News Release from: ARTVPS | Subject: RenderDrive
Edited by the Manufacturingtalk Editorial
Team on 18 February 2005
Detroit agency purchases eight
RenderDrives
Detroit agency purchases eight RenderDrives for photorealistic 3D automotive rendering
Latcha Associates, a leading provider of photorealistic images for the automotive industry, has purchased eight high-end RenderDrive systems from ART VPS The RD5000 models each contain 36 AR350 ray-tracing processors - a total of 288 - that will be used by Latcha to speed 3D rendering for automotive marketing materials
This article was originally published on Manufacturingtalk on 15 May 2003 at 8.00am (UK)
Related stories
Software upgrades speed 3D visualisation
ART VPS demonstrated the latest software update for its Pure and RenderDrive 3D rendering devices at the recent 3D Festival in Copenhagen.
ART VPS, Dosch Design form HDRI partnership
Free Dosch HDRI images available with PURE, RenderDrive purchases
"Latcha is using our rendering systems to create images of vehicles under development that are indistinguishable from photographs of an actual product," says Brian Tyler, CEO of ART VPS.
"Automotive companies and the agencies that serve them are discovering that our tools can dramatically reduce their costs and increase their efficiency in creating compelling marketing images." RenderDrive provides hardware-accelerated ray tracing for popular applications such as Autodesk VIZ, CATIA, 3ds max and Maya.
It offers 3D rendering performance matching that of a renderfarm but without the associated set-up and maintenance costs.
Each system features capacity in excess of 30 million polygons and rendering speed up to 60 times faster than software ray tracing.
The modular ray-tracing architecture within RenderDrive enables 3D rendering to be split across an array of chips, and provides full-frame previews in seconds.
Such capability speeds up tasks such as lighting set-up, shot composition and material mapping.
With the newly purchased RenderDrive systems, Latcha's designers and artists can increase realism through advanced 3D rendering features such as multiple area lights, accurate 3D motion blur and depth of field, secondary illumination, HDRI lighting, and physically based materials, lighting and camera properties.
• ARTVPS: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
Search the Pro-Talk network of sites
