Product category:
CAD solid modelling software
News Release from: ARTVPS | Subject: RenderDrive
Edited by the Manufacturingtalk Editorial
Team on 09 March 2005
RenderDrives Purchased for automotive
rendering
London-based Saddington and Baynes, a leading digital post-production studio, has purchased four ART VPS RenderDrives for its 3D automotive photography department.
London-based Saddington and Baynes, a leading digital post-production studio, has purchased four ART VPS RenderDrives for its 3D automotive photography department The studio specializes in digital post-production for advertising photography, and is internationally known for the high quality of its automotive imaging
This article was originally published on Manufacturingtalk on 15 May 2003 at 8.00am (UK)
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"We are impressed with the RenderDrive's ease of use and the extremely high-quality ray-tracing effects in the automotive images we've created," says Will Powell, head of 3D production at Saddington and Baynes.
"The software renderers we've tried couldn't provide the same level of imagery nor handle the large 3D data sets required for our automotive rendering." The four RenderDrive RD5000 models will give Saddington's designers access to 144 AR350 ray-tracing processors, 36 in each RD5000.
The processors will enable the studio's designers and artists to increase realism through advanced 3D rendering features such as multiple area lights, accurate 3D motion blur and depth of field, secondary illumination, HDRI lighting, and physically based materials, lighting and camera properties.
RenderDrive provides hardware-accelerated ray tracing for popular applications such as Autodesk VIZ, CATIA, 3ds max and Maya.
It offers 3D rendering performance matching that of a renderfarm but without the associated set-up and maintenance costs.
Each system features capacity in excess of 30 million polygons and rendering speed up to 60 times faster than software ray tracing.
The modular ray-tracing architecture within RenderDrive enables 3D rendering to be split across an array of chips, and provides full-frame previews in seconds.
This speeds up tasks such as lighting set-up, shot composition, and material mapping.
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