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Product category: Manufacturing industry news
News Release from: Agie Charmilles
Edited by the Manufacturingtalk Editorial Team on 24 October 2007

5 axis competitiveness for
subcontractors

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A new 5-axis campaign designed to help make UK manufacturers more competitive is being resourced by Agie Charmilles, designed for tier 1 and tier 2 subcontractors.

Agie Charmilles puts significant resources behind 'Five Drive' - a new 5-axis campaign designed to help make UK manufacturers more competitive Market-leading EDM and Milling specialist - Agie Charmilles - has recently launched a new 5-axis campaign aimed at UK precision manufacturers (Tier 1 and 2, and precision subcontractors)

The campaign, called Five Drive, was launched in October 2007 and, through a mix of integrated above and below-the-line communications (ie advertising, PR, direct marketing, e-marketing, regional seminars, customer visits to Switzerland etc.), the company will promote the significant productivity and performance benefits and gains that manufacturers can achieve by embracing 5-axis machining.

Says Steve Sylvester, Managing Director at Agie Charmilles : 'Five Drive is a business strategy designed to make UK manufacturers more competitive and help them achieve more.

UK manufacturing's take up of 5-axis machine tool technology lags well behind other markets - ie USA, Europe.

There are clearly some notable exceptions - but for many manufacturers it seems that the leap from current (3-axis) milling machine tool practice to 5-axis machining is too daunting.

'To address this - an important and, probably the most significant, element of the Five Drive campaign is educational - where, through different media and communication strategies, the huge potential (productivity and profitability) of 'one-hit' machining via our Mikron 5-axis machines will be demonstrated and explained in detail to precision manufacturers.

'To help us get over and reinforce this message to customers I am delighted that a number of our preferred partners have become actively involved in the Five Drive campaign - (Open Mind, Camplete, Jemtech, Blaser, System 3R etc.).' The Five Drive campaign focuses on High-Speed and High-Performance, and positional (3 + 2) and simultaneous 5-axis machining.

The campaign, which started in October 2007, will feature also heavily in GF AgieCharmilles' MACH 2008 promotions.

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