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Product category: Manufacturing IT hardware
News Release from: Ascot Systems (UK) | Subject: Autoglass solution
Edited by the Manufacturingtalk Editorial Team on 10 September 2004

Screen team triumph

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Leading vehicle glass repair and replacement specialist, Autoglass, has installed a revolutionary, eye-catching windscreen.

Leading vehicle glass repair and replacement specialist, Autoglass, has installed a revolutionary, eye-catching windscreen Unlike other windscreens that Autoglass fits daily that allow drivers to see out, this one enables viewers to see in - to the vast store of key, business-related information that Autoglass employees need in order to continually improve their high levels of customer service

When vehicle glass repair and replacement expert Autoglass wanted to update - and increase the efficiency and effectiveness of - the way in which it gave information to the customer advisers in its Customer Contact Centre at Cardington, near Bedford, it turned to business communications specialists, Ascot Systems.

According to Sven Hill, Customer Contact Centre Telecoms and Systems Manager at Autoglass: "The wall boards and plasma screens that we were using in our customer contact centre did not allow for sufficient interactive communication with our customer advisers.

Running a 24/7 operation, it is vital we have an easy method of keeping all our staff up-to-date with our latest offers, call statistics, incentive schemes and so on.

"We realised that, in order to keep our reputation for providing a high quality of customer service, we needed new solutions that did not merely present information but actually involved these advisors and so made them want to view and interact with the information.

So, we looked at all aspects of communicating with our advisers - from the content of the information to the way in which that content was presented," he said.

Ascot Systems' solution was to have a windscreen-shaped Lumin screen - with the high definition of its projected images making it visible from a long distance - supported by two plasma screens at either end of the centre.

"The new windscreen caused quite a stir when it was installed," said Hill.

"It is an excellent visual communications focal point.

"Our staff like it, especially as the images are so clear and significantly brighter than the plasma screens also currently in use at the contact centre." "The beauty of using a Lumin screen is that it can be cut into any shape and the information it carries can be front, back or even 'special' projected," pointed out Bob Eades, of Ascot Systems, who added: "In the case of Autoglass, the information is back projected." "The Lumin screen is 'hi-tech', which fits well with our company's image as a leading-edge, forward-thinking organisation - as well as with its core value of being innovative, since it operates at the leading edge of technology in its field," said Hill.

"It also provides a striking effect.

The screen is exceptionally bright and clear, making the information it contains easily readable." Nick Hymas of Unibind Systems Limited (USL) - Lumin's distributors in the UK - commented: "Lumin is a flexible material and so producing it in unusual shapes is no problem.

Also, by using the geometric correction software of NEC's LT260 projector, we can project images onto such shapes without distortion." New content streams are being added to the key information that is constantly being fed into the system.

The content, along with the technology that enables it to be manipulated on the Lumin windscreen, comes from Symon Communications' Target Vision software, via Ascot Systems.

Hill explained: "All the information on the screen supports our business.

This includes new product knowledge, regular news updates, performance figures and weather updates as well as staff development materials and messages - along with staff notices, recipes, birthday and other congratulatory messages.

"In other words, while this is a vital business tool for every one of our customer advisers, we want to make using the system 'fun' for them too." From the first, feedback about the system - both the screen and the information it displays - has continued to be highly positive, Hill said.

Moreover, he added, the system does what it needed to do: provide valuable additional input and support for the customer advisers.

"The key to all of this has been Ascot Systems," he revealed.

"Their innovative and creative approach was a major driver in producing this solution which gives the company an extra and highly effective communication medium with and for its staff.".

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