Product category:
General packaging materials, equipment and services
News Release from: Atomic MK | Subject: Grooverider
Edited by the Manufacturingtalk Editorial
Team on 18 April 2005
CD Pack's Design Adds To Product Appeal
Grooverider, the CD package from Atomic MK, has been tripping off the shelf in such quantities that it has become the favourite stock item at Atomic's Milton Keynes (UK) distribution centre.
Grooverider, the CD package from Atomic MK, has been tripping off the shelf in such quantities that it has become the favourite stock item at Atomic's Milton Keynes (UK) distribution centre Jennifer Deacon, marketing manager at Atomic, believes that Grooverider's success is due to the fact that it looks far more attractive than traditional hard-case CD packaging
This article was originally published on Manufacturingtalk on 17 Oct 2005 at 8.00am (UK)
Related stories
Promo CD's Pack Provides Novel Presentation
MetalFX, the metallic process manufacturer for the printing industry, has commissioned Atomic MK to design the plastic packaging for the latest promotional CD to illustrate its metallic technology.
"People who receive a Grooverider are far more likely to take the CD out just because they're intrigued by the design and they want to see how it works.
Once the CD is released then it's far more likely they'll put it in to their disk drive.
It's this feature which has made it so popular.
We thought originally that the weight and size would be Grooverider's USP, but it turns out that it's the design itself that has proved the biggest benefit," said Deacon.
She added that Grooverider was designed to be a cost effective alternative to CD hard-cases, which are expensive to mail and liable to damage in transit.
Fashioned from lightweight and translucent plastic, the polypropylene Grooverider wallet can be mailed without further packaging.
With the CD inside it still weighs less than 60 grams.
• Atomic MK: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
Search the Pro-Talk network of sites
