Website for IMD - or FIM - launched

A dedicated website provides important information and guidance on one of the most effective methods of creating 3D product housings, component parts and and lenses - in mould decoration.

Autotype has launched a dedicated website (autotype.com/imd) that provides important information and guidance on one of the most effective methods of creating 3D product housings, component parts and lenses.

In Mould Decoration (IMD) also referred to as Film Insert Moulding (FIM) produces versatile effects and durable surfaces that provide significant cost savings due to the potential for greater component integration and Autotypes new website has been specially created for those who want to know more.

Brimming with specific details, the new website guides visitors through the IMD process, describing every stage from flat-film decoration to film insertion and moulding.

There is also information relating to application areas and links to key industry events.

One of the main objectives of the website is to highlight the benefits of IMD, including the potential for long-life parts, custom textures and high-quality finishes.

For instance, the website includes a graphic comparison between IMD and other decoration techniques that illustrates the ability of IMD to incorporate backlighting, complex images, hardcoating and photo-realistic images.

Maurizio Fantato, Marketing Communications Manager at Autotype, said the website launch reflected the company's reputation for providing leading-edge support and information.

"Autotype has been at the forefront of the development of some of the most innovative printing methods, introducing products and techniques that push printing boundaries.

The new IMD website continues this trend by providing detailed information and advice on one of the most versatile and cost-effective processes available today.

IMD is a phenomenal way of decorating component parts and Autotype will continue to lead the industry in this area.

This latest development within our main web site is part of a major investment in information technology and e-communication that will allow us to provide fast and detailed response to specific enquiries, and technical staff on-line to assist our customers, wherever they may be.".

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