CRM solution promotes growth

A CRM solution suite has now been validated by its customers and analysts as a major tool in their enterprise strategies to drive profitable growth through enhanced customer intimacy.

Baan - the leading enterprise application provider for industrial enterprises and part of Invensys plc - has announced that following its recent successful launch, the iBaan for CRM solution suite has now been validated by its customers and analysts as a major tool in their enterprise strategies to drive profitable growth through enhanced customer intimacy.

Major organizations throughout the world are now using iBaan for CRM and recent high profile industry wins have included PHI DATA, Romaco, Hitachi Data Systems, Flowserve, Barco, Volvo Construction Equipment and A-Dec.

A leading supplier of automatic identification and print systems - PHI DATA - has identified iBaan for CRM as a key component in its strategy for growth.

Koos Boer, General Manager at PHI DATA comments: "Customer Relationship Management must be regarded as a strategy and not a technology - its impact should be felt throughout and beyond the enterprise, not just with sales, marketing and customer care divisions.

Since we have taken this approach with our own iBaan for CRM implementation we have been able to better focus on customer intimacy to provide the best possible service to our customers whilst also having the analytical data available to help us ensure that these relationships remain profitable to the company.

In short, iBaan for CRM is enormously valuable to us in our drive for profitable growth." Hitachi Data Systems (HDS) is the world's fastest growing storage company and has committed to migrate its ACE and Configuration applications up to a 900-seat implementation of Baan's iBaan SalesPlus 4.2 solution.

Egan Christensen, Director of IT Sales Operations, explained Hitachi's decision to select iBaan for CRM: "We chose iBaan for CRM over the competitors - Siebel, Oracle and Firepond - as we found that iBaan for CRM is the best overall solution with lowest cost of implementation.

With iBaan for CRM we can migrate to the latest 4.2 version with minimal disturbance of the business and without losing functionality, which is an important consideration in today's market." ABB Automation Technology Products, Robotics is utilizing iBaan eConfiguration from iBaan for CRM to help it integrate its online ordering system with its product design and manufacturing systems and enhance customer satisfaction through reduced lead times, order costs and specification changes.

Christer Westberg, Sales and Projects, Robotics says: "Customers can be confident that their order will be configured correctly from all the choices that are possible.

The ordering process is completed quickly and easily, virtually eliminating the need for changes in order specification later on in the cycle.

The total system solution enables faster pricing and order confirmation, shortening lead times and cost per order." Henk de Ruiter, Senior Vice President of Marketing and Alliances at Baan adds: "This approach, where each player in the enterprise value chain - suppliers, alliances, staff and customers - have their own type of interface, content and rules-based logic is embodied by our new iBaan for CRM strategy.

The roles of sales, marketing and service change from being delivery mechanisms for traditional 'CRM', to becoming creative agents, advocates and active partners for the delivery of true CRM via every touch-point, channel and device in the enterprise." Sharon Ward, VP Enterprise Applications at leading analyst firm Hurwitz Group says: "It's no longer enough for companies to put their customers in the hands of a small group of designated individuals within the organization.

Customers don't want to be 'managed' - they want to take an active role in every step of the business process that affects them.

Smart companies leverage their own suppliers, partners and distribution channels in the same way.

The result is an efficient and effective value chain that needs a new breed of 'CRM' software to support it.

iBaan for CRM is one of the first of this new breed, and given Baan's innovative history, it is likely to remain ahead of the pack." iBaan for CRM is a designed knowledge-driven strategy focused on the requirements of organizations that choose to lead with the Customer-Intimacy discipline.

This strategy is based on selected application of iBaan solutions, software, applied business intelligence, and services, to deliver the optimal customer (role) experience for core vertical business process environments (Aerospace and Defense, Electronics, Automotive and Industrial Machinery), as well as appropriate secondary industries (Telecommunications, Logistics, and Process Manufacturing) to help organizations maximize customer acquisition, loyalty, retention and profitability.

iBaan for CRM combines front-office technologies with back-office efficiency and delivers cross enterprise analytics to help customers effectively manage core business processes.

It provides end-users with personalized and easy-to-use information, and empowers businesses to collaborate with their customers and suppliers over the Internet.

Through a continuum of real-time information, iBaan for CRM supports roles, devices, channels and touch-points throughout the enterprise.

: Baan helps industrial enterprises optimize their enterprise performance strategies and compete in the knowledge-driven 'networked economy', with its ever-increasing demands for information, integration, and collaboration.

Through its open and powerful iBaan suite of Internet-enabled solutions, Baan is ideally placed to support organizations in the manufacturing, logistics, services, and engineering industries as they move towards tighter integration of their complex processes, closer collaboration throughout their value chain, and greater accessibility of cross-enterprise transactional and analytical information.

Baan has more than 15,000 customer sites worldwide and is part of the Production Management division of Invensys PLC.

Invensys plc, the international production technology and energy management group, specializes in helping companies to improve efficiency, performance and profitability.

With close to 76,000 employees, Invensys is headquartered in London, England.

Our Production Management businesses work closely with customers in order to drive up performance of their production assets and maximize the return on investments in product technologies.

The division includes Foxboro, Wonderware, Triconex, APV, Eurotherm and Baan and it addresses the oil, gas and chemicals; food beverage and personal healthcare; and discrete and hybrid manufacturing sectors.

Our Energy Management businesses actively work with clients involved in both the supply and consumption of energy and water, developing systems using innovative technologies that improve the management of energy and water costs and the reliability and security of power supplies.

The division includes Energy Solutions, Metering Systems, Home, Appliance and Climate Controls and Powerware and focuses on markets connected with power and energy infrastructure and commercial and residential buildings.

We also serve the specialized rail, windpower and power components markets through Westinghouse Rail Systems, Hansen Transmissions and Lambda respectively.

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