Product category:
Manufacturing Information Technology systems
News Release from: SSA Global | Subject: iBaan for CRM enterprise strategy
Edited by the Manufacturingtalk Editorial
Team on 16 May 2002
Machinery builder takes on world-wide
CRM
A pharmaceutical machinery builder is to optimize contact and opportunity management, proposal generation and sales reporting capabilities; and provide online information updates worldwide.
A pharmaceutical machinery builder is to optimize contact and opportunity management, proposal generation and sales reporting capabilities; and provide online updates of information and pricing for remote product configuration Romaco Group, the leading international supplier of production equipment for the pharmaceutical, cosmetics and healthcare industries has extended its investment in Baan's iBaan for CRM enterprise strategy with the announcement of new orders for the iBaan SalesPlus and iBaan ConfigurationPlus solutions Baan is the leading enterprise application provider for industrial enterprises and part of Invensys plc, and has implemented the iBaan for CRM solutions across 26 Romaco sites in Europe and the US
This article was originally published on Manufacturingtalk on 20 Aug 2001 at 8.00am (UK)
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This will help provide Romaco with an enterprise-wide view of its global sales activities and will help to ensure consistent configuration of Romaco equipment worldwide.
Romaco has installed the new iBaan SalesPlus and iBaan ConfigurationPlus solutions with its existing iBaan enterprise system to provide the company with a core sales system across its worldwide operations.
The iBaan for CRM solutions can help Romaco to optimize its contact management, opportunity management and sales reporting capabilities, and improve communication both internally and externally.
Further reading
Machinery and heavy equipment makers benefit
Industrial machinery and equipment IT solution provides better agility and control across the extended enterprise the complex, order-driven industrial goods manufacturing industry.
Internet-enabled solutions are more focused
Baan has extended its iBaan suite of Internet-enabled solutions to support aerospace and defence, automotive, industrial machinery and equipment, electronics, and process manufacturing.
Baan sets up dedicated SCM business unit
Baan has further extended its supply chain management knowledge-driven enterprise strategy with the formation of a dedicated strategic SCM business unit.
They will also provide an automated proposal generation tool to deliver quotes, layouts and customer letters in a standard documentation style, and offer web-based functionality for remote product configuration.
Andy Smith, Group IT Manager at Romaco said: "Romaco Group has a diverse sales operation with a global network of 15 sales and service centers, together with sales reps across the world.
Consequently, it's important that we offer visibility of our sales activities across our entire worldwide enterprise.
"The main business drivers in our selection of Baan were the solutions' ability to help us improve communications, improve response times, reduce mistakes and introduce consistency of presentation.
The iBaan for CRM solutions now form part of our global strategy to connect our remote sites and provide our salesforce with the tools and information they need to succeed," added Andy Smith.
iBaan for CRM is a designed knowledge-driven strategy focused on the requirements of organizations that choose to lead with the customer intimacy discipline.
This strategy is based on selected application of iBaan solutions, software, applied business intelligence, and services, to deliver the optimal customer (role) experience for core vertical business process environments (Aerospace and Defense, Electronics, Automotive and Industrial Machinery), as well as appropriate other key industries (Telecommunications, Logistics, and Process Manufacturing) to help organizations maximize customer acquisition, loyalty, retention and profitability.
iBaan for CRM combines front-office technologies with back-office efficiency and delivers cross-enterprise analytics to help customers effectively manage core business processes.
It provides end-users with personalized and easy-to-use information, and empowers businesses to collaborate with their customers and suppliers over the Internet.
Through a continuum of real-time information, iBaan for CRM supports roles, devices, channels and touch-points throughout the enterprise.
About Romaco Group - Romaco designs and builds manufacturing machinery for the pharmaceutical industry and customers include many of the major pharmaceutical companies.
Founded over a decade ago, Romaco now incorporates 12 manufacturing centers, each specializing in one area of processing or packaging technology, and supplies both standardized machines and customized equipment.
Romaco's manufacturing operations are complemented by a network of 15 sales and service centers, together with representatives in the rest of the world.
Romaco has also established technical centers in key locations across the globe.
About Baan - Baan helps industrial enterprises optimize their enterprise performance strategies and compete in the knowledge-driven 'networked economy', with its ever-increasing demands for information, integration, and collaboration.
Through its open and powerful iBaan suite of Internet-enabled solutions, Baan is ideally placed to support organizations in the manufacturing, logistics, services, and engineering industries as they move towards tighter integration of their complex processes, closer collaboration throughout their value chain, and greater accessibility of cross-enterprise transactional and analytical information.
Baan has more than 15,000 customer sites worldwide and is part of the Production Management division of Invensys PLC.
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