Product category:
People in Manufacturing
News Release from: SSA Global
Edited by the Manufacturingtalk Editorial
Team on 27 February 2003
Baan appoints VP and UK managing
director
Former SSA and PricewaterhouseCoopers senior executive Catherine Sigmar joins Baan UK from Baan's World Wide Operations and will maximise opportunities from new industrial customers.
Former SSA and PricewaterhouseCoopers senior executive Catherine Sigmar joins Baan UK from Baan's World Wide Operations and will focus on maximising opportunities from new industrial enterprise customers and increasing value in the installed base Baan, the leading enterprise application provider for industrial enterprises and part of Invensys plc, has appointed Catherine Sigmar as VP and Managing Director in the UK
This article was originally published on Manufacturingtalk on 1 May 2003 at 8.00am (UK)
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The UK is a key focus area for growth and delivery development within Baan.
In this new role, she will be responsible for maximising new sales opportunities from the industrial enterprise market and for increasing the value that Baan UK's existing installed customer base derives from its Baan software investment.
Catherine Sigmar was previously Vice President of World Wide Operations for Baan where she helped develop the company's new Worldwide Solution Sales and Delivery organisation.
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Prior to taking the global role, Catherine Sigmar was VP Operations for the Americas where she played a key role in the Baan Americas business.
Catherine's appointment is part of Baan's new global sales organisation, led by Susan Heystee, Executive Vice President, Worldwide Solution Sales and Delivery.
It was established to develop global sales initiatives and add new capability in more than 60 countries to support the increasing number of industrial companies operating internationally.
Commenting on the appointment of Catherine Sigmar, Susan Heystee said: "I am delighted that Catherine Sigmar has been appointed as VP and Managing Director for the Baan UK region.
Catherine will have overall responsibility for Baan operations in the UK and will continue to report directly to me.
The UK is one of the key territories targeted by our new solution sales and delivery organisation.
When Catherine held the World Wide Operations role, we identified an ideal fit - the development of the UK region with Catherine's experience - understanding customer needs, managing customer relations, and driving results." Catherine Sigmar added: "This is a particularly exciting opportunity for me and as an area of focus for the 'solution sales and delivery' strategy.
It is an important time for us to maximise the opportunities in the UK market and to underscore our commitment to our installed base.
The presence of many multinational customers in the UK market makes it an ideal region to launch Baan's global effort to help its customers drive efficiencies with their cross-border operations." Before joining Baan, Catherine Sigmar worked for SSA for six years in an international legal role, based primarily in the US with regular visits to the company's European headquarters in the UK.
Prior to SSA, she worked in the foreign tax department at PricewaterhouseCoopers in Chicago for three years, dealing exclusively with European companies and US companies with a major European presence.
Catherine Sigmar joined Baan in 1997 as Counsel to Baan USA where she was responsible for developing the licensing process, assisting in license negotiation and training the sales team.
Her role expanded to include Canada and South America, and soon grew to VP and Senior Corporate Counsel charged with managing a broad range of legal services in the Americas.
In 2001 she became Vice President of Operations for the Americas, extending her sales support and experience throughout the Americas.
In this role, she has helped the company pursue its goals in the Americas over the last two years.
Catherine Sigmar has an undergraduate degree from Queens University in Canada, an LLB from University of Western Ontario, Canada and a JD from Kent Law School (IIT) in Chicago, USA.
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