Product category:
Mechanical fasteners, fixing and joining, and equipment
News Release from: Bighead Bonding Fasteners | Subject: BigHead fastners
Edited by the Manufacturingtalk Editorial
Team on 29 June 2004
BigHead fastners applications promoted
Emphasis of a new marketing drive is on promoting the BigHead fastener system as a whole, explaining how it works and the many applications in which it can be utilised.
The innovative - and now famous - BigHead Fastener was invented 40 years ago, and is used worldwide in automotive, heavy engineering, fabricating and marine construction, as well as in its original market of plastics and GRP mouldings and assemblies For industries in more than 20 countries, the BigHead system is now integral to countless applications, regularly providing solutions to diverse production and construction fastening problems
This article was originally published on Manufacturingtalk on 29 Jan 2001 at 8.00am (UK)
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BigHead's refreshingly open approach to customer relations is encapsulated in its new marketing campaign.
"We want to emphasise that our success is built on old-fashioned service, as well as excellent products", says BigHead's MD Ken Stanley.
"As our new adverts have it, 'real people answer our phones'.
We're also well known throughout industry for designing and producing prototypes to a customer's specific requirement - completely free of charge." The new marketing approach is typified by its revamped marketing literature.
Emphasis is on promoting the BigHead system as a whole, explaining how it works and the many applications in which it can be utilised.
Taking this still further, a considerable slice of the marketing budget is now going into personalising its range of marketing leaflets with the logos of the major companies - for example, InFast, Serco Ryan and CoFast - in the fastener distributor channels.
Printed in very large numbers, these informative leaflets are supplied free to distributors and circulated widely throughout their own customer databases.
BigHead's website has been comprehensively updated and redesigned to give customers easy access to detailed technical information on the complete BigHead system. Request a free brochure from Bighead Bonding Fasteners ...
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