Product category:
Packaging design materials, equipment and services
News Release from: Blue Marlin Brand Design | Subject: Milk carton design
Edited by the Manufacturingtalk Editorial
Team on 06 April 2007
Blue Marlin for milk
Blue Marlin's new designs for Arla Foods are set to breathe new life into milk packaging whilst challenging the public's misconception over the levels of fat content in milk.
Blue Marlin's new designs for Arla Foods are set to breathe new life into milk packaging whilst challenging the public's misconception over the levels of fat content in milk Arla Foods approached Blue Marlin to design new packaging for a range of fresh and uht milks on the back of a research study into buyer behaviour that concluded that over 90 per cent of people in the UK were unaware of the true fat content of a pint of milk
This article was originally published on Manufacturingtalk on 27 Mar 2007 at 8.00am (UK)
Related stories
Blue Marlin creates striking new packs
The first entirely natural isotonic thirst quencher, Dr Antonio Martins' Coco Drink, has been given a radical new look by Blue Design Brand Design.
Designs for the new range of products have been created around a central communication of the fat content of milk whilst maintaining the colour coding that shoppers use to identify whole, semi or skimmed milk.
'The creative idea uses a generous fluid typographic approach to "milk" nutritional claims in a very relevant way' explains Blue Marlin's Creative Director Martin Grimer.
Blue Marlin's new designs reinforce Arla's commitment to category and product innovation and a desire to drive the category forward Blue Marlin have subsequently been appointed to work on a new range of Arla branded cream products to be launched in the coming months.
• Blue Marlin Brand Design: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
Search the Pro-Talk network of sites
