Product category:
Label converting and sleeving materials, equipment and services
News Release from: BP Labels | Subject: Labels
Edited by the Manufacturingtalk Editorial
Team on 07 November 2006
'Extracts' of labels
When BP Labels printed the labels for Waitrose 'Extracts' family range, the challenge was to come up with premium looking products to be sold at family range prices
When BP Labels printed the labels for Waitrose 'Extracts' family range, the challenge was to come up with premium looking products to be sold at family range prices and that would perform in their environment, whilst illustrating the products' natural theme and enhancing the shelf appeal of the product Geared towards timings for the in-store product launch in mid August this year, the BP team has developed labels for the 16 products in the Extracts range
Utilising waterproof materials suitable for use in bathrooms, with a matt varnished finish to accentuate the Waitrose brand quality, the range was illustrating the lavender, lily and rose fragrances across the products which needed to appeal to the whole family.
• BP Labels: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
Search the Pro-Talk network of sites
