Product category:
Label converting and sleeving materials, equipment and services
News Release from: BP Labels
Edited by the Manufacturingtalk Editorial
Team on 02 June 2006
'Moo'-sic to their ears
Cowshed Products, part of Soho House, is a bath and body brand retailing a collection of 100 per cent vegetarian products made using hand picked ingredients
BP Labels was recommended by Pearlfisher, the designers of the new Cowshed packaging and an existing customer of BP Labels They approached the company with a brief for a nature-inspired range of products, with complementary colours and highlighted gloss areas out of a very soft, matt background
This article was originally published on Manufacturingtalk on 6 Apr 2007 at 8.00am (UK)
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"The key feel we needed our labels to achieve was that of 'quiet sophistication'," explains Keith Postle, Operations Director at BP Labels.
"The new range needed to complement the rest of the quality and style of the Cowshed products and spa." Keith and his team developed labels on PE to ensure durability from both the material and the inks.
"All the colours were soft and muted, not garish, and were designed to work without clashing".
"Plus the inks and varnishes we used had to give superb product and transit resistance at all times," Keith adds.
Technically, the Cowshed labels were produced as a combination process of UV Flexo and UV Screen, to give strong depth of colour especially when producing the copy in a very light grey, one of the colours used.
Chloe Martin, Product Co-ordinator at Cowshed, has worked closely with BP Labels throughout the development of the new labels.
"We were delighted not only with the quality of the finished labels but also with the professional and dynamic approach taken by BP Labels at all times," said Chloe.
"Our deadlines were pretty tight and BP Labels always came up trumps, really bending over backwards to work with our timings and our team.".
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