Product category:
Boxes and cases materials, equipment and services
News Release from: Boxes GH
Edited by the Manufacturingtalk Editorial
Team on 18 August 2006
Boxes GH wish Carrs happy anniversary
Boxes GH has produced commemorative packaging for the 175th anniversary of one of Britain's best known brands, Carr's Table Water Biscuits, manufactured by United Biscuits ('UB').
The special run of the standard 125g and 200g packs will hit shelves on the 17th July, promoting the longevity of the Carr's brand Boxes GH have reworked Carr's' traditional design to feature Hardy's wine bottles supporting the related promotion as well as capturing the party atmosphere surrounding the brand's birthday
This article was originally published on Manufacturingtalk on 27 Sep 2002 at 8.00am (UK)
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The production of the new packaging illustrates the strong relationship Boxes GH have with UB having worked with many of their market leading brands including McVitie's and Jacob's.
Sonia O'Connor, Senior Brand Manager for Carr's, , commented "Boxes GH's excellent product quality levels mean the anniversary packaging really stands out, playing an important part in promoting the 175 year anniversary".
"It was important that Boxes GH could produce large volumes of packaging within a strict time frame, and their efficiency meant the product was ready and on supermarket shelves for the anniversary." The commemorative packaging will remain in supermarkets for up to 6 weeks whilst Carr's celebrate their anniversary, and will run hand in hand with special competitions and press coverage for the company.
Phil Spencer, Sales Director for Boxes GH commented "We're very proud to be supporting such a well known British brand and have produced a colourful and classic design which will reinforce Carr's' strong market reputation".
"We wish Carr's another successful 175 years!".
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