Product category:
Boxes and cases materials, equipment and services
News Release from: Boxes Prestige | Subject: Luxury boxes
Edited by the Manufacturingtalk Editorial
Team on 09 February 2007
Contemporary new packaging at ESPA
Leading producer of luxury packaging, Boxes Prestige has worked with long term customer, ESPA to create an eye catching new contemporary packaging for their range of Spa inspired products.
The relationship between ESPA and Boxes Prestige stretches back to 1998 and is marked by a string of highly successful packaging solutions that compliment ESPA's business The relaunch incorporated new packaging for over 70 product variants printed with specially matched inks onto 435um Invercote G material, with "Velvet" lamination to give tactility and a luxury effect
This article was originally published on Manufacturingtalk on 17 Oct 2006 at 8.00am (UK)
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Finishing touches were the inclusion of an embossed logo, sprayed carton edges and a block matt print on the inside of the carton to provide a luxurious overall look for the range.
Charlie Harmsworth, Brand Director at ESPA commenting on the new packaging said, "We have maintained a great relationship with Boxes Prestige since commencing work with them in 1998 and they have been instrumental in the successful completion of this important project".
"Premium packaging plays an important role in the growth of our product sales." Clive Earby, Sales Manager of Boxes Prestige commented, "ESPA is a real success story in a very competitive industry sector and we are very pleased to have been selected to work on this project".
"Our understanding of the requirements of luxury products in this market helps to differentiate us from the other packaging suppliers and we feel that our portfolio illustrates this".
"We are proud to be working alongside ESPA and will continue to support their ambitious growth and development plans." Boxes Prestige is one of Europe's leading manufacturers of luxury printed folding cartons and specialises in the production of niche premium products for the fragrance, personal care, confectionery and beverage markets.
With over fifty years experience, the company has built an outstanding reputation through the consistent supply of cutting edge innovative products for many of the world's leading brands.
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