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News Release from: Craftsman Tools
Edited by the Manufacturingtalk Editorial
Team on 07 August 2003
Craftsman Tools joins Teaching Company
Scheme
Craftsman Tools has been recognised for the Teaching Company Scheme, enabling it to liase with one of the top engineering universities to employ a graduate for two years.
Otley-based Craftsman Tools has been recognised for the Teaching Company Scheme, enabling it to liase with one of the top engineering universities to employ a graduate for two years The government-funded scheme benefits both the graduate and the company, giving the graduate worthwhile work experience and the company an additional specialist employee
This article was originally published on Manufacturingtalk on 2 Oct 2002 at 8.00am (UK)
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Recruiting in Germany and Scandinavia as well as the UK at the moment, Craftsman intends that the graduate-employee will help it to develop its European market.
The company is seeking a graduate with a higher degree in Mechanical Engineering, fluent in German, and are offering a start date of 1st September.
To comply with the scheme, the graduate must have been at university within the last five years.
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Craftsman will use the expertise of the graduate to apply marketing techniques to successfully enter new markets.
The job is to identify and develop the most appropriate plan for entering selected markets and then to implement it.
The tasks will include collecting and analysing relevant data from both within the company and from external sources, prioritising the markets to be selected, then implementing the plan in a test area.
Once the test area has been established, the graduate will responsible for monitoring results, modifying the plan accordingly and then implementing it across the whole market.
This latest move by the company is part of its plan to expand its European sales, particularly in Germany and Scandinavia.
It is expected that the graduate would continue their employment with Craftsman on completion of the programme.
Craftsman is at the forefront of work and toolholding technology with excellent engineering skills.
It is particularly strong in design and production and has demonstrated its ability to meet the most exacting and demanding engineering tasks.
Its tradition of design and manufacture of special products has developed to include standard product ranges whist maintaining a strong level of special design.
Planned growth of the export market means that over the last five years it has increased to represent 43% of the company's turnover.
It now wishes to extend this further by developing the European market.
Commenting, Robert Johnson, MD of Craftsman Tools, said "We are a relatively small company, with a limited number of staff, all of whom are engineering specialists.
We need the specialist marketing skill, and feel we can offer valuable experience and employment to a young engineer just starting out on his career.
Two of our senior managers have participated in the scheme with us, and we hope that this will add a third.
It is an excellent scheme, helping both employers and would be employees in the engineering industry".
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