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Product category: Manufacturing orders, contracts, financial reports
News Release from: Cincinnati Machine
Edited by the Manufacturingtalk Editorial Team on 05 November 2007

EMO generated EUR 150m orders for
machine tools

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One international machine tool builder, the MAG Group, reported over EUR 150 million of orders generated at the EMO 2007 machine tool exhibition, with more to follow.

MAG Industrial Automation Systems showing as a unified group for the first time on a combined 3650m2 stand drew in over EUR 150 million of business, with more to follow MAG presented a standardized and uniform look at EMO, presenting almost 50 machines featuring an entirely new design with a striking stripe to ensure that the products are immediately recognizable

EMO gave the group the 'launch pad' to present itself as a technology leader in the metal cutting and composite processing sectors.

The group showed a range of machines from 13 MAG brands that spanned from systems to turning and milling centres as well as specialist machines and service concepts.

MAG Maintenance Technologies and Infimatic noted encouraging results with a considerable amount of leads generated at the show as well as initiating a number of projects.

This success is part of a trend that is seeing the MAG group position itself as motion and control experts as well as leaders in the machine tool industry.

From a machine tool perspective, EMO proved an exciting time with many companies in the group exhibiting new product developments that drew crowds to the stand.

These included the following.

* Giddings and Lewis horizontal boring milling machines.

* MAG Powertrain XK cold forming machines.

* NDM mill-turn centres with B-axis from MAG +FMS+ * NBH-models from MAG Hueller Hille.

* MAG Cincinnati machining centres (an FTV 5 was sold off the stand to a UK customer).

The UK sales manager for MAG Cincinnati Machine, David Carter commented: "EMO was an extremely successful show for the group and this has been quantified by the level of orders taken at the exhibition.

The show demonstrated the strength and market position of MAG Industrial Automation Systems, and from a MAG Cincinnati perspective we are delighted to be part of an ambitious global manufacturing group.

The show gave MAG Cincinnati the opportunity to mark our European ambitions and highlight the support for the product range across Europe".

* About MAG - MAG Industrial Automation Systems, which was founded in 2005, is now positioned within the leading global machine tool builders.

With 4300 employees it achieved a turnover of circa US$1,5 billion during 2006.

MAG IAS consists of four groups, as follows.

1 - MAG Powertrain (Cross Hueller, Ex-Cell-O and Lamb) supplies agile manufacturing systems and transfer lines mainly to the automotive industry.

2 - MAG Advanced Technologies (MAG Cincinnati Automation, MAG Cincinnati Machine, MAG Fadal, MAG Giddings and Lewis, and MAG Hueller Hille) develops systems for high performance cutting, automation and composite systems for the aerospace and power generation industries.

In addition, MAG Advanced Technologies delivers heavy duty vertical turning centress and machining centres.

3 - MAG Special Machines (MAG Boehringer, MAG Hessapp, MAG +FMS+, MAG Witzig and Frank and MAG Turmatic Systems) manufactures horizontal and vertical turning machines, crankshaft machines, multi station manufacturing systems and multi-way rotary transfer machines for highly precise, high performance applications.

4 - MAG Maintenance Technologies is a novel worldwide service/support organization that helps extend equipment life and maximize return on capital investment.

Infimatic produces and programs individually configurable machine control systems which make it possible to exploit the full potential of machines.

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