Product category:
Coding and marking materials, equipment and services
News Release from: Claricom | Subject: Counterfight anti-counterfeiting system
Edited by the Manufacturingtalk Editorial
Team on 01 January 2007
Anti-Counterfeit Brand System With
Traceability
Packaging coding management company Claricom has launched a new division, Counterfight, which provides a brand protection and anti-counterfeit system across a range of products and markets.
Packaging coding management company Claricom has launched a new division, Counterfight, which provides a brand protection and anti-counterfeit system across a range of products and markets The new Counterfight printer control system can be implemented using a company's existing coding and labelling equipment and enables increased product traceability and detection of product diversion, unauthorised parallel trading and counterfeit products at any phase of the supply chain, said Claricom
This article was originally published on Manufacturingtalk on 20 Sep 2002 at 8.00am (UK)
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The system uses 'mass serialisation' technology to enable unique non-sequential security codes to be printed on to each individual item, case or pallet, alongside existing date, lot and barcode information, claimed Claricom.
Typically printed as a simple human readable code (although barcode and 2D barcode versions can also be specified) the numbers can then be checked and verified at any time and in any place by authorised users via phone, SMS-text message or the internet, added the company.
In addition, the system is claimed to be able to print relational codes on to different levels of packaging, such as individual products and outer cases, making it effectively impossible for would-be counterfeiters to copy, whilst further increasing the traceability and brand protection options available to brand owners.
Further reading
Network control demonstrated for all coders
The benefits of an independent approach to coding solutions were demonstrated at Pack Expo in Chicago, by network control on all types of coders from continuous ink jet to thermal transfer types.
Package system centralises on-pack coding
Package Coding Management System is eliminating the risk of product recalls due to coding errors and allows centralised network control of on-pack coding, without excessive manual data input.
Software means no variation from coding accuracy
The Claricom CLARiFY Package Coding Planning software is particularly useful for operations where product life is determined by something other than the date of packaging
Using existing coding equipment minimises both capital investment and changes to the production operation and means there is no negative impact on line performance and efficiency, according to Claricom.
The Counterfight system allows codes to be applied at claimed speeds of up to 1,500 packs per minute.
Because every number is generated in real-time and is unique, there is no need to store the codes, meaning the Counterfight system holds 100,000 times less data than competitive systems.
Equally important, as individual codes are neither stored nor transmitted, there is no central security database that can be stolen or compromised, it is claimed.
Claricom added that it is estimated that counterfeiting cost industry around US$535 billion in 2005.
and the company believes that although companies and brand owners are well aware of the problem, the high costs and complexity of many of the current anti-counterfeit products and systems have restricted their adoption.
Counterfight product manager, Mark Fowkes, said: "Our research in to the brand protection market concluded that many solutions at best required high capital investment and complex processes or at worst were theoretical and impractical." He added: "Counterfight, by comparison, uses existing coding and labelling equipment and, therefore, there is no capital cost, no additional materials required, no inventory management issues and no impact on product performance or efficiency.
We have listened carefully to brand protection officers, brand managers and trading standards officials within a wide variety of industries.
We believe our system meets the needs for low cost implementation, scalability, security and speed, both enhancing product traceability and providing an invaluable weapon in the battle against counterfeiting and product diversion.".
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