Product category:
General packaging materials, equipment and services
News Release from: CRP Print and Packaging | Subject: POP display
Edited by the Manufacturingtalk Editorial
Team on 16 March 2007
CRP solution for Jamesons Whisky
Pernod Ricard, called upon CRP Print and Packaging and their highly regarded Display Division to design and produce a display solution for their recent promotion of Jameson whiskey in the UK.
The number one wine and spirits company outside of the US, Pernod Ricard, called upon CRP Print and Packaging and their highly regarded Display Division to design and produce a display solution for their recent promotion of Jameson whiskey in the UK Pernod Ricard own 20 of the top 100 wine and spirits brands globally, and Jameson is one of their key brands in the UK market
This article was originally published on Manufacturingtalk on 14 Mar 2007 at 8.00am (UK)
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The promotion took place in wholesale cash and carry depots to gain extra off-fixture display.
POP display units are perfect for such applications, as they can be moved to any location in the depot and offer high brand visibility.
Having worked with CRP's Display Division on previous successful projects, Pernod Ricard were confident that CRP could deliver on all fronts, offering a high quality display stand and a creative, reliable and efficient service.
CRP designed a bespoke 'X-Standee' in an oversize Jameson bottle shape.
The stand allows for cases of product to be stacked in all four corners, offering 360 degree visual impact and shoppability.
The X-Standee is easy to assemble, durable and holds a large amount of stock and weight.
The CRP POP stands were an integral part of the successful campaign.
The POP units increased Jameson brand visibility in store and created an easily shoppable means of holding both cases product and the free boxes of glasses given away with each case, and the whole promotion saw a substantial uplift in sales of the whiskey.
Emma Howe, Customer Marketing Manager at Pernod Ricard UK commented, "The POP stands that CRP created were perfect for the promotion and gave Jameson great standout in depots.
We had great feedback from depot managers, and the promotion was extremely successful with consumers.
"Above all, CRP are very reliable and produce high quality POP material.
We are continuing to work with CRP on other projects as we have been impressed by their creativity and know that we can rely on them to deliver.".
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