Product category:
Manufacturing conferences and exhibitions
News Release from: VDW
Edited by the Manufacturingtalk Editorial
Team on 05 June 2007
Expanding machine tools sales in Eastern
Europe
German machine tool exports to Central and Eastern Europe have risen by 14% and a symposium will look at the entry strategies and sales opportunities available to expand business there.
In Central and Eastern Europe, German machine tool manufacturers have registered a record demand An International symposium at the forthcoming EMO Hannover 2007 international machine tool exhibition will highlight the chances and risks to be taken in what appeares to be a growth market Exports of German machine tools to the newly industrialised countries (NICs) have risen over the past five years by an average of 14%
This article was originally published on Manufacturingtalk on 12 Sep 2005 at 8.00am (UK)
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Behind this mere figure, Eastern European customers are responsible for an above-average increase in export rates.
Goods delivered to Russia rose last year by 57%, those to Slovakia by 51% and to Romania by 40%.
Such figures demand that machine tool builders pay closer attention to Eastern Europe.
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It is a region, which is no longer merely attractive as a location for production, but also as a profitable sales and procurement market.
For Western European machine tool manufacturers in particular, this market on their own 'doorstep' is of crucial interest.
Above all.
an intensive knowledge of the marketin Central and Eastern Europe this aspect is especially significant, since the general conditions vary enormously between the individual markets being targeted.
Machine tool manufacturers wishing to successfully set up or expand their business activities in Eastern Europe must take into account the fact that there is a huge marketing diversity.
It is not only in economic situations and specific market conditions, but also in business customs and practices and cultural requirements.
What form can and should successful market entry strategies and sales opportunities take in Central and Eastern Europe? Questions such as these will be informatively dealt with by an international economic symposium at EMO Hannover 2007.
The German Machine Tool Builders' Association (VDW) and the economic German language journal 'Produktion' are joint sponsors of this symposium.
** International EMO Symposium 'Growth Market Central and Eastern Europe - Chances and Risks of a Growth Market' - will be held on September 19, 2007, from 9.30h to 18.00h, at the Hannover Exhibition Center, Convention Center, Hall 1A, Hannover, Germany.
Authoritative experts will address the following aspects.
* National economic comparison of Eastern European states.
* Legal, financial and political conditions.
* Sales / distribution and dealer networks and commercial agents.
* anufacturing strategies.
* Copyright protection.
* Financing location changes.
* Practical examples and market strategies.
Experts with active experience of the Eastern European market will go into greater detail on the following topics.
* Manfred Grundke, management board chairman, Bosch Rexroth AG - 'Relocating production: demands facing machine manufacturers'.
* Dr Michael Wenzel, managing director, Reis and Co KG Engineering Works - 'Setting up and developing production in the Czech Republic'.
* Edda Wolf, adviser for Russia and South-Eastern Europe, German Office for Foreign Trade (bfai) - 'Russia - sales opportunities for machines'.
* Zbigniew Nadstawski, managing director, FAMOT Pleszew SA, Gildemeister Group - 'Improved competitiveness and the extended workbench - a Gildemeister Group case study'.
* Pawel Duzniak, president Central Eastern Europe, Walter AG - 'Market entry strategies and sales / distribution strategies in Central and Eastern Europe - a Walter AG case study'.
The symposium fee is EUR 195 + VAT or EUR 125 + VAT for EMO exhibitors.
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