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Product category: Measurement and Quality Software and SPC
News Release from: Cryolog | Subject: Traceo transparent label
Edited by the Manufacturingtalk Editorial Team on 27 January 2006

Transparent labels make freshness
traceable

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The French company Cryolog has designed the Traceo transparent label to trace freshness at a glance.

In the last decade, food quality assurance has become increasingly imperative to grocers and consumers With recent food scares, consumers have become increasingly vigilant about the quality of perishable food products they purchase and consume

The French company Cryolog has designed the Traceo transparent label to trace freshness at a glance.

Applied over a bar code, the label turns opaque when the product is no longer fit for consumption by using an innovative patented microorganism technology that simulates the actual degradation of the product to which it is affixed.

Significant food scares (avian flu, mad cow disease, listeriosis, dioxin, foot-and-mouth disease) have shaken consumers' confidence and trust in their food's quality and even in the whole agribusiness sector.

Traceability is becoming generalized with the aim of being able to keep track of a packaged foodstuff from the moment it is manufactured to the moment it is consumed.

The Traceo label provides a solution to public health problems caused by breakage in the cold chain by making it possible to optimize a product's freshness.

Its general applications are tracing of fresh foodstuffs in grocery stores, and monitoring prepared meals and sandwiches in the catering market.

It can also be used in the health market for applications such as monitoring vaccines, blood collection bags, etc A microbiological freshness indicator, this new-generation adhesive label (time-temperature integrator) is programmed according to the desired tracing criteria and is applied directly over a bar code.

Made up of a gel and microorganisms, it turns opaque when the product is no longer fit for consumption, either after accumulative exposure to excess temperature or, if the product has been suitably kept, when the expiration date has passed.

When the label has turned opaque, the bar code can no longer be read or scanned.

Those products no longer fit for consumption can be automatically and visually detected and will not even reach the consumer's hands.

Even the consumer can benefit from the technology by simply looking at the bar code before using the product, in the event that he kept it too long before consumption.

The producer activates the label when it is affixed to the end product.

It then monitors and tracks the product's freshness from the moment it leaves the factory until it enters a consumer's refrigerator, after going through distribution channels and supermarket shelves.

The innovation and performance of Traceo have enabled Cryolog to pick up more than 15 awards and prizes in France, among which the first prize in the 2005 Packaging Oscars, the Trophy for Innovation awarded by the Agribusiness Industry Suppliers' Convention, and also attract support from OSEO ANVAR (France's Agency for Innovation, a public body).

Traceo has won the recognition of the scientific and industrial communities.

It has been adopted by major catering companies such as ELIOR, number 2 in Europe, or supermarkets and hypermarkets of the likes of CORA, a chain of 60 hypermarkets with an annual sales turnover of more than $12 billion.

Cryolog will be presenting Traceo at the following trade shows in 2006: European Sandwich and Snack Show, in Paris, March 1 and 2, booth E10; Sirest Restauration, in Paris, March 26 to 29, booth F123; and Total Sandwich and Snack Show, in London, May 3 and 4, booth V26.

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