Product category:
Label converting and sleeving materials, equipment and services
News Release from: Decorative Sleeves | Subject: Stretch sleeves
Edited by the Manufacturingtalk Editorial
Team on 06 July 2005
New Sleeves For Contoured Containers At
Drinktec
Sleeving specialists Decorative Sleeves and ITW Auto-Sleevea will showcase a range of packaging systems for a variety of drinks products at the Drinktec exhibition.
Sleeving specialists Decorative Sleeves and ITW Auto-Sleevea will showcase a range of packaging systems for a variety of drinks products at the Drinktec exhibition New stretch sleeve developments include a sleeve for contoured containers and a new technique for enhanced consumer communication, whilst for shrink sleeves a selection of special decoration effects and security seals will be on display on the company's stand - Hall A5, stand 213
This article was originally published on Manufacturingtalk on 14 Oct 2005 at 8.00am (UK)
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According to Decorative Sleeves, with fierce competition in all areas of the drinks market, creating brand awareness and impact is essential to a product's success.
Sleeves can help to maximise decoration possibilities and enhance on-shelf appeal.
A choice of materials and technologies means sleeves can be tailored to specific product and pack requirements, such as unusually shaped containers, glass and plastic bottles and for hot fill or pasteurisation.
The latest innovations in stretch sleeves from ITW Auto-Sleevea include the Triple S Super Stretch Sleeve which, with a claimed stretchability of up to 30 per cent, is suitable for shaped bottles as opposed to the straight wall containers for which conventional stretch sleeves are used.
Also on show will be the Twist-Off sleeve, which features a perforated section that can be removed by a simple twist and provides a convenient format for competitions, messages and interactive communication with the consumer, added the company.
Specialist decoration techniques to be demonstrated by Decorative Sleeves include anti-scuff inks, particularly appropriate to help sleeved glass bottles maintain a pristine appearance during distribution and on-shelf, as well as eye-catching effects such as glow-in-the-dark, pearlescent and glitter inks.
The company said it will also show its new range of security seals for drinks products, with a variety of both overt and covert features to help guarantee brand authenticity and prevent counterfeiting.
They include hologram designs, use of special inks and the incorporation of micro-text, perforations and unique number coding.
In addition, the stand will highlight the choice of printing processes available, which can be tailored to meet the exact requirements of individual customers.
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