Packaging Visions Of The Future Shown At NEC

Edited by the Manufacturingtalk editorial team Oct 31, 2005

In September 2005 Design Reality showcased its visions of the future at The Packaging Innovation Show at the NEC, Birmingham, UK.

In September 2005 Design Reality showcased its visions of the future at The Packaging Innovation Show at the NEC, Birmingham, UK.

The designs were entered into the challenge, each aimed at different markets, all of which were deemed fit to stand shoulder to shoulder with offerings from other leading design consultancies.

Back in June when Design Reality was first approached to compete in the 2020 competition, the team saw it as an ideal event to demonstrate its proven ability to present the packaging industry with some revolutionary new concepts.

The first of its new designs was Airoma, a fragrance-omitting device which is linked throughout the home via a wireless network that allows the occupier to have full control of the system.

More remarkably, the device could detect the user's mood via a thermal imaging detector or through an SMS specifying the desired fragrance.

Another of their entries, named Galvanise, was a sports drink bottle which contains a smart label on the bottle that can detect the user's blood sugar level.

Through doing so it can then narrow an outlet within the bottle to allow the recommended flow of glucose to mix with the water.

The final concept, Air, was an inhaler which has the ability to detect the user's lung capacity upon exhaling and dispense a measured dosage of medication in response to the reading.

All designers working on the three projects believe that the offerings each provide for consumers' increasing demands for greater convenience and consider consumers enhanced ability to use new technologies.

Troy Baker, Design Reality's company director, believes that with consumers' relentless demand for greater convenience and ease of us, packaging solutions such as these could provide the key to an organisations commercial success.

Design Reality received some positive feedback from a number of design buyers who agreed with the company that with the right financial backing and market research there is no reason why packaging concepts such as these could not be on retailers' shelves and selling at a competitive price within the next twenty years.