Product category:
General packaging materials, equipment and services
News Release from: DS Smith Plastics (Rapak) | Subject: Cidou bag in box
Edited by the Manufacturingtalk Editorial
Team on 25 February 2005
Award-Winning Aseptic Bag-In-Box
Rapak, the supplier of bag-in-box systems, has been presented with the World Juice Award for best innovation in processing and packaging at the Foodnews World Juice Conference in Amsterdam.
Rapak, the supplier of bag-in-box systems, has been presented with the World Juice Award for best innovation in processing and packaging at the Foodnews World Juice Conference in Amsterdam The award, which went jointly to Rapak and its customer, Toury, recognised what the judges described as outstanding innovation in launching the first ever three-litre aseptic pack for fruit juice
This article was originally published on Manufacturingtalk on 24 Feb 2005 at 8.00am (UK)
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Rapak claimed that the pack offers substantial benefits to consumers, distributors and retailers alike.
For consumers, the new pack offers up to four weeks' shelf life after opening.
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Because the bag within the box prevents air from entering during dispensing, the juice is protected from oxidation to a much greater degree than before.
Moreover, the pack fits securely and conveniently inside a standard fridge.
The dispensing tap is said to be user-friendly and hygienic and younger children are said to be able to use the tap to dispense what they need.
For distributors and retailers there are major supply chain and shelf display advantages.
For example, there are more sizes available.
Whereas other 'brick-style' long life retail packaging formats have an upper limit of two litres, the new bag-in-box format comes in two, three, five, 10 and 20 litres.
The pack is also claimed to have longer un-opened shelf life.
The juice remains in perfect condition for nine months after packaging, increasing the storage and distribution options for all concerned said Rapak.
On shelf, the box format provides opportunities for greater impact as it can be printed with high quality graphics on all four sides.
That means that the brand image is enhanced by the packaging, whether on-shelf in the store or in the consumer's home.
With 80 per cent of buying decisions made at the point of display, Rapak believes that it is a formidable benefit.
The core technology of the pack is Rapak's Intasept system.
Intasept is claimed to be the only commercial aseptic filling system on the market that offers the security of heat-sealed closure both before and after filling, and the assurance of a sterile and completely enclosed product transfer path.
It uses double membrane technology that is said to guarantee the aseptic transfer of aseptic product in to aseptic bags.
The three-litre pack is completely sealed after filling and the tap is inserted through the membrane.
Unlike any non-Intasept system the tap does not come in to contact with the product until the first pouring takes place, therefore it does not need to be irradiated.
That means that issues such as having to modify the polymers in the tap and difficulties in sterilising the corner of the tap during the filling process, are completely avoided said Rapak.
For the launch of the Cidou pack, Toury invested in two 2616E Intasept fillers, which it believes represent technical innovation.
The first twin-head fully automatic Intasept fillers are for three-litre and five-litre capacities.
They feature what is said to be the first fully automatic tap insertion after fill (using a bowl feeder to supply the tap to the fillers).
The fillers also incorporate the first fully automatic packing line for three-litres, from case erector to case packer, added the company.
The award was presented to Mark Rose, the business development manager at Rapak, who said: "We're delighted with winning this award because of the way it highlights the potential for the bag-in-box format to create a step-change in mature markets.
Aseptic bag-in-box technology brings a wide range of new benefits to consumers and everyone in the supply chain and we hope that manufacturers, in all kinds of drinks markets, will be reviewing the potential of bag-in-box for their brands.".
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