Innovation Award goes to PLM provider

PLM software provider, Dassault Systemes, has received the Innovation Award from AMR Research for its thought leadership and vision of 3D as a democratizing force in industry and society.

Dassault Systemes, a world leader in 3D and product lifecycle management (PLM) solutions, has received the Innovation Award from AMR Research for its thought leadership and vision of 3D as a democratizing force in industry and society.

The company's 3D For All initiative, including its acquisition of pioneering 3D behavior company Virtools, as well as its development and roll-out of the Cosmic Blobs 3D design software for children, were cited by AMR Research as illustrative of how Dassault Systemes is working to take 3D beyond the confines of the engineering domain.

"Dassault Systemes is providing leadership by thinking beyond the traditional uses of 3D design data," said Bruce Richardson, AMR Research's chief research officer.

"Their efforts have extended the possibilities of 3D to a broader community and extended the way manufacturers can leverage this important digital asset.

Dassault Systemes' 3D For All is a strategic DS initiative with the goal of enabling everyone to share, imagine and experience 3D.

It encompasses the following.

* 3D XML - based upon the universal, lightweight XML format, 3D XML enables users to share live, accurate 3D data quickly and easily, and is thus ideally suited for fast and efficient collaboration.

Fully based on standard XML, it allows any software program to read, write, and enrich 3D XML content using standard tools.

This capability will facilitate broad adoption of 3D and lower the cost of converting files from existing 3D formats.

* Cosmic Blobs - with the Cosmic Blobs design software, described as 'digital modeling clay for children, kids aged 7-14,' children can quickly design and build 3D creations that are on par with today's leading computer-generated movies and cartoons.

* Virtools - acquired in 2005, Virtools provides comprehensive software development solutions for bringing 3D to life by building highly interactive content.

The Virtools Software Suite enables prototyping, development and deployment of applications in the fields of industrial simulation/virtual reality, marketing/multimedia, and offline and online/networked video games.

Virtools is used by industry leaders such as Procter and Gamble, EADS, PSA Peugeot Citroen, Matsushita, Intel, as well as major game studios such as Electronic Arts, Sony Computer Entertainment, and Ubisoft.

"It is an honor to receive this award," said Joel Lemke, general manager, PLM Americas, Dassault Systemes.

"Dassault Systemes' belief in 3D as a communication medium is critical to our strategy towards business, education, and worldwide industry.

This award is recognition of our vision for the market and for 3D.

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