Product category:
General packaging materials, equipment and services
News Release from: DuPont (UK) | Subject: Surlyn
Edited by the Manufacturingtalk Editorial
Team on 27 June 2006
Brazilian Anti-Aging Cream Pack Looks
Like Glass
Following initial successful adoption for several of its fragrances, Brazilian cosmetic company O Boticario has chosen DuPont's Surlyn for the packaging of its Vitactive new anti-aging cream.
Following initial successful adoption for several of its fragrances, Brazilian cosmetic company O Boticario has chosen DuPont's Surlyn for the packaging of its Vitactive new anti-aging cream Available on the South American only earlier this month, the product is part of a luxury skincare line, which is the result of in-depth market research with over 3,000 consumers
This article was originally published on Manufacturingtalk on 2 Mar 2005 at 8.00am (UK)
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Surlyn was selected as the material for the round cream jars as it allows the creation of thick-walled packaging with glass-like transparency.
The result is claimed by DuPont to be a true innovation in the Brazilian personal care market, traditionally dominated by glass packaging.
French designer Thierry de Baschmakoff created the packaging for the Vitactive line around the themes gold and pearl.
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He said: "I tried to capture the round shapes that Oscar Niemayer incorporated in the country's architecture.
There are no straight lines in the entire range." DuPont commented that Thierry de Baschmakoff's packaging creations have already brought success to many international luxury brands, such as Bulgari, Cartier, Versace and Dior, amongst others.
DuPont believes that cosmetics and luxury goods packaging designers appreciate the creative freedom Surlyn provides, in particular the fact that it looks like glass, without the weight or fragility.
Furthermore, Surlyn can be frosted, faceted or finished to obtain special effects, or coloured to create elegant translucency.
TPI Molplastic Techpak, the Brazilian subsidiary of Alcan, produced the jars.
Ricardo Petriccione, marketing manager at TPI, said: "We selected Surlyn because of its transparency and properties, which enable the efficient production of a thick-walled jar.
Whilst other materials do exist, Surlyn was selected for this project as it presented the best combination of processing characteristics and visual appeal required by O Boticario." Ligia Baruque, O Boticario's packaging development manager, commented: "We considered producing the jar in glass but eliminated this option quite early in the material selection process due to difficulties in producing the desired wall thickness.
We tested other resins as well but Surlyn was the only one that met our expectations in terms of compatibility, transparency and converter technical expertise.
Ultimately we have obtained an aesthetically appealing product with the desired level of transparency and a perfect finish.".
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