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Printing materials, equipment and services
News Release from: Edale | Subject: Edale beta
Edited by the Manufacturingtalk Editorial
Team on 05 March 2007
Second Edale for South Africa
Invisible Card Company (PTY) in South Africa has just purchased an Edale Beta with combination IR and UV drying, laminating, cold foiling and a delivery table.
This would be the second Edale in South Africa and is set to do great things with this up and coming company ICC specialises in secure prepaid scratch cards for the telephony industry, scratch-off tickets and vouchers for the gaming industry, promotional games and cards for the retail market, and related services
This article was originally published on Manufacturingtalk on 12 Jul 2005 at 8.00am (UK)
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With the commercial sheet offset market facing pressure to reduce prices, litho printers are looking to diversify in order to turn loss making orders into profit.
This resonated with Edale who believe in providing their customers with "the complete solution" which is both bespoke and flexible with the possibility of latent additions meaning it continues to serve their needs as they grow and change.
"This was actually one of the reasons we chose Edale," explains Oscar Smuts, Logistics/Projects Manager of ICC, "we invited four different flexopress manufacturers to submit quotations, and Edale was the only one who listened to us and matched our specification exactly." He went on to say that owing to their increasing growth they wanted a press that could grow with them and a manufacturer that they were happy to form this partnership with.
They hope to extend their Beta in the future, as other printers have done - up to as many as fourteen print stations.
ICC is also very interested in the positional advantages Edale's new "plug and play" Lambda press would offer.
Floors Coetzee, Edale's South African agent, also particularly impressed them, who they said went "above and beyond" in assisting from enquiry process through to the order and installation.
Smuts said, "With Floors's technical knowledge and support and with the knowledge that there was already an Alpha operating successfully in South Africa we were confident in our decision to buy an Edale." "Another reason we chose the Beta was after we analysed all the equipment in terms of servicing both our basic needs, and allowing us to diversify, we found the Beta was more economical as we could take on extra business without needing to change overheads".
"It was also competitively priced despite being in pounds" (Smuts).
The Beta is replacing a Miller TP15 sheet fed offset machine and will be ICC's first flexopress.
It will run alongside Heidelberg die cutting and foiling platters as well as sheet fed digital HP indigo printers, among others.
The Invisible Card Company service mainly overseas customers but are now looking to attack the South African Label market with their Beta, with specific interest in the wine label market of the Western Cape hence the specification of cold foiling.
However to begin with they will be mainly printing phone cards with four to seven colours (some of which will be done in two runs).
ICC are a family run business who are both environmentally and socially aware, using environmentally friendly raw materials and helping their workforce within the community.
They currently have fifty five permanent and a hundred and fifty casual employees.
Also with a couple of awards already under their belt (" Exporters of the year 2006" and " National Productivity Institute: Emerging Sector winner") Edale is confident that this will be a lasting relationship.
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