UK laser marking systems maker expands in USA

Electrox, a UK-based manufacturer of fully integrated laser marking systems, is expanding its USA operation and has appointed one new engineer and is interviewing several others.

Electrox, a UK-based manufacturer of fully integrated laser marking systems, is expanding its USA operation.

The company has always had a significant presence in the USA market, with a sales, applications engineering and customer service operation based in Indianapolis and engineers based across the States.

"Now is the right time to increase our work with United States companies because we have introduced several completely new laser marking systems during the last twelve months, so we are in a very strong position now, and the market in the USA is growing.

We want to be a part of that growth," Howard Moore, managing director of Electrox said.

"We have just appointed one new engineer and are interviewing several others.

During the next few months - certainly before IMTS - we will more than double the number of engineers we have working in the USA.

This will give us a substantially larger workforce and will enable us to build on our proven strength in both applications engineering and customer service and support." Moore continued: "Not only are we expanding the workforce by adding additional engineers to the team, but we have also strengthened our customer service team.

This will ensure that we can continue to provide the customer with absolutely first class service from receiving the initial enquiry right through to project development post installation.

We are going to further strengthen our direct sales team over the coming months and the necessary support structure will be put in place around them." Electrox, which designs, develops and manufactures its laser marking systems at its Letchworth-based facility, has introduced an interesting variety of production-orientated laser marking systems during the last year.

All have been developed by its in-house engineering teams, and have been developed in response to a perceived market requirement.

Most radical perhaps is the fibre-based laser marker, in particular the compact MaxBox laser marker system.

The company has also introduced the CO2 laser system and the entry level Cobra ES.

The addition of the new laser systems to its range has given Electrox a comprehensive range of laser markers to offer to a customer, ensuring that the system can be matched to the application.

Electrox's team of application engineers can tailor a standard system to meet the specific requirements of an application - for instance it recently designed and built a mobile laser marker for Cummings in the USA to meet a specific production requirement.

Moore added: "Growth in the market for laser marking systems is world-wide rather than confined to the USA.

It is largely due to the combined effects of dramatic improvements in laser technology and the rapid increases in the demand to mark products for both traceability and branding.

We are making substantial increases to our team in the States in response to this, but at the same time we are also developing our presence in other parts of the world, for instance East and West Europe." Chief Executive of 600 Group, Andrew Dick, said: "Electrox is experiencing growth the moment.

There are strong markets in several parts of the world, and due to our established network of customer-orientated engineers we are in a good position to take advantage of the improved market conditions.

600 Group has always concentrated its efforts on predicting and meeting customer requirements, and I believe that is the reason behind our current success.".

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