Product category:
Programming aids and applications
News Release from: Expway | Subject: Electronic service guide
Edited by the Manufacturingtalk Editorial
Team on 16 June 2006
DVB-H Electronic Service Guide
Expway to Launch World's First DVB-H Electronic Service Guide for Italia 3's Mobile TV Network, 'LA3'
3 Italia, the leading mobile media company in Italy with more than 5.5 million subscribers at the end of 2005, has selected Expway, the world leading provider of end-to-end software solutions to promote, access and acquire multimedia content over multiple network devices, to set up an electronic service guide (ESG) for its mobile television service, La3, to be launched prior to the FIFA World Cup during June and July La3 is based on the digital video broadcasting-handheld (DVB-H) transmission standard and combines paid and free channels as well as a TV shopping channel to test the potential for interactive mobile commerce in Italy
This article was originally published on Manufacturingtalk on 13 Oct 2005 at 8.00am (UK)
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EXPWAY of France has launched FastEPG v1.5, an enhanced multimedia Electronic Program Guide (EPG).
It uses Expway's FastESG solution to promote and enable access to the broadcast TV streams.
Integrated into the DVB-H mobile phones and the network, Expway's solution manages content information and allow 3 Italia to offer a wide variety of interactive services, generating new revenue opportunities for the operator.
"We strongly believe in DVB-H and for this reason we have selected technologically advanced partners that believe, as we do, in this business and offer the highest levels ofreliability," says Dina Ravera, CEO of 3 Italia.
"As pioneers in shaping an open market environment for mobile broadcast services through international standardization organisations such as DVB, we are very grateful and delighted to have been selected by 3 Italia for the world's first DVB-H mobile TV commercial launch," added Antoine Weil, Expway's Chairman and Chief Executive Officer.
Compliant with DVB-CBMS specifications, the FastESG solution offers the flexibility guaranteed by the mobile TV standard along with more advanced features, placing the ESG at the convergence of revenue opportunities targeted by mobile TV operators.
The FastESG solution is a sophisticated tool, critical for a successful mobile TV business venture.
With it, 3 Italia can diversify its offering and attract and retain customers in a growing competitive environment.
The ESG is a single gateway to enable seamless access to content such as radio and TV channels and on-demand content over mobile networks.
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