Product category:
Document and workflow management software
News Release from: Exstream Software | Subject: Dialogue
Edited by the Manufacturingtalk Editorial
Team on 15 March 2005
Principal Financial Group Selects
Dialogue
The Principal Financial Group Selects Exstream's Dialogue Software as Its Standard Platform for Creating Customer Communications
Exstream Software announced today the Principal Financial Group (The Principal) has selected its Dialogue software as the infrastructure for creation and delivery of customer communications The Principal, the nation's 401(k) leader and a total retirement solutions innovator, selected Dialogue for its ability to customise customer communications, from simple personalised correspondence applications to interactive web systems that generate personalised documents and web pages on demand
This article was originally published on Manufacturingtalk on 17 Aug 2006 at 8.00am (UK)
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Using Dialogue, The Principal is able to enhance the personalisation and consistency of its customer communications, streamline document production processes and reduce costs.
A key driver in the selection of Dialogue was its integrated web application development environment, WebVerse.
Using WebVerse, The Principal developed an interactive system to create customised finalist presentations over the Internet.
Further reading
UnumProvident Selects Exstream's Dialogue
UnumProvident (UNM) has selected its Dialogue software to be a common platform for designing, managing, and producing the communications it delivers to policyholders through multiple channels.
Certified for SAP NetWeaver status for Dialogue
Exstream Software has announced its Dialogue 5.0 enterprise document personalization software has achieved certification from SAP AG for integration with the SAP NetWeaver platform.
The web system is making it easier for The Principal's field offices to produce presentations, dramatically speeding time to market for the custom-built proposals, reducing print and warehousing costs by 50 percent and cutting manual labour expense significantly.
"We selected Dialogue because it is the premier solution for providing a single comprehensive platform to produce a variety of personalised customer communications," said Ed Hunt, IT application analyst senior, The Principal Financial Group .
"It gives us the ability to have an interactive sales and marketing system that is being used successfully by our field offices, saving significant time and money".
"The biggest benefit, however, is that no matter what type of communication we develop, we can position it in a consistent way, keeping the same look and feel on all documents we produce".
In the future, the Retirement and Investor Services division of The Principal plans to use Dialogue's sophisticated campaign management capabilities to dynamically insert rule-driven, targeted marketing messages into documents, and send follow up messages depending on customer response.
It also plans to use the Dialogue platform to provide a 360-degree view of customer content so customer relationships can be improved.
"The Principal Financial Group is using Dialogue as it was designed - a comprehensive infrastructure that allows companies to standardise and personalise all of their customer communications," said Davis Marksbury, president and CEO of Exstream Software.
"We are excited to see Dialogue being used as it was intended by such an innovative organisation as the Principal Financial Group".
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