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Product category: Document and workflow management software
News Release from: Exstream Software | Subject: Dialogue
Edited by the Manufacturingtalk Editorial Team on 23 October 2002

Positive Results with Exstream
Software's Dialogue

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Certegy Significantly Reduces Costs and Improves Customer and Cardholder Satisfaction by Streamlining Processes and Customizing Customer Documents

Exstream Software has announced positive reports from Certegy, a satisfied user of its Dialogue software Certegy provides credit, debit and merchant card processing, check risk management, and check cashing services for over 6,000 financial institutions and 117,000 retailers worldwide

Using Dialogue, Certegy reports it is realising significant savings by streamlining and standardising internal production processes to create and personalise more than 100 million statements and 30 million pieces of correspondence produced annually.

Dialogue's high performance, ease of use, and ability to create 1:1 customer communications of any type across multiple channels is making it possible for Certegy to achieve its goal of reduced costs and improved customer and cardholder satisfaction.

Dialogue's graphical design environment, high performance engine, and ability to output to all major print and electronic formats allows Certegy to provide highly customised customer communications in a standardised environment.

With Dialogue, Certegy is able to offer financial institutions low-cost advertising opportunities by dynamically inserting logos and 1:1 marketing campaigns into documents to strengthen brand loyalty, promote products, inform of services, and relay other pertinent information to the recipient.

"Our strategic objective was to implement innovative solutions that improve the document production process, with a focus on reducing costs and improving customer satisfaction," said Walter Riddock, Vice President of Production Services for Certegy.

"Dialogue's ability to customise high-volume print/mail communications by adding personalised text, graphics and charts based on the needs of more than 6,000 institutions (within the same print stream) is a tremendous time saver".

"And because Dialogue eliminates programming requirements, we can quickly and economically differentiate our cardholder communications, tailoring messages to different levels of purchasers".

"Using Dialogue, we are achieving maximum efficiency by delivering mass customisation within a standardised process".

Implementing Dialogue to improve overall processes, Certegy has reengineered and standardised statements and letters for paper and envelope savings, reduced postage costs, eliminated legacy systems, consolidated multiple forms, and added tracking and quality verification to documents.

Additionally, Certegy is taking advantage of Dialogue's output sorting and bundling capability to combine customer mailings, such as welcome packets and PIN mailers, to further reduce costs and convey information to the customer more quickly.

"As a global leader in the payment services industry, Certegy had the vision to differentiate itself by providing services that enhance the level of customer intimacy," said Davis Marksbury, president and CEO of Exstream Software.

"Dialogue is an enterprise software solution, designed to accomplish all personalised document needs of a company".

"The fact that Dialogue provides the capabilities required to accomplish Certegy's customer satisfaction and cost reduction goals truly fulfills Exstream's mission for providing a world-class software solution".

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