Product category:
Carton converting materials, equipment and services
News Release from: Field Group
Edited by the Manufacturingtalk Editorial
Team on 01 April 2005
Shelf Ready Packaging Enhances Brand
Image Display
Field Group has developed a range of Shelf Ready Packaging (SRP) that can be used to enhance the display of a complete range of retail products.
Field Group has developed a range of Shelf Ready Packaging (SRP) that can be used to enhance the display of a complete range of retail products Field said it is able to offer packs both in solid board and litho-laminated B and E flute to ensure every pack is suited to a full range of products
This article was originally published on Manufacturingtalk on 11 May 2005 at 8.00am (UK)
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Tony Hitchin, sales and marketing director at Field First, said: "Shelf Ready Packaging is not just about facilitating easier in-store replenishment.
It also provides an ideal means of reinforcing a brand's message at the point of purchase.
It's essential, therefore, that every SRP product appropriately reflects the brand's image." Field Group's design skills led to the creation of tailor made products that will display a wide range of retail products to maximum effect, said the company.
The company's range of designs are claimed to ensure packs have the flexibility to be hand or machine erected and filled.
The designs's objective is to enhance product presentation and facilitate easy conversion from a transit outer to shelf display.
Furthermore, Field claimed it has the everyday experience of dealing with products that are difficult to dispense, or need to perform in all types of retail environments, including freezers or chilled cabinets.
Hitchin added: "We have worked hard to develop our range of SRP that helps to reinforce shelf impact and product awareness.
We believe this is seldom achieved using conventional corrugated trays.
Our litho-lam and solid board designs combine strength with outstanding print quality to offer major brands the level of support they require.
Our SRP designs work for a complete range of retail products including sachets, trays, food cans, bottles or jars.
This has helped to offer our customers greater choice and differentiation to support high volume brands.".
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