CAM solutions on web site

Faro Technologies has launched its new Web site that enables visitors to easily access the information that is most relevant to their industry, application or product preference.

Faro Technologies, the world's single source for a complete line of portable CAM2 solutions, has launched its new Web site that enables visitors to easily access the information that is most relevant to their industry, application or product preference.

"We have re-created the entire site from scratch based on our customer's input," Faro President and Co-CEO Jay Freeland said.

"We sell several different products to a number of different industries, to companies of all sizes worldwide, so the goal wasn't just to make the site look different, but rather for it to be so intuitive to use that any potential customer could visit our site and quickly discover how our technology can address his or her problem." For example, a nuclear reactor quality manager who wants to reduce inspection time can now visit Faro.com and select "Power Generation" in the Industry category, or simply go to "Inspection" in the Applications category.

He will see examples ranging from videos and case application stories, to technical specification sheets and white papers - of how Faro's technology can be used to help improve and streamline the respective process.

In addition to it's enhanced usability, other site improvements include: Extensive industry listings, including everything from automotive and aerospace to plant, process, piping and forensics.

Faster turnaround on quotes and information requests.

More frequent information updates Increased region specific content, including new exclusive sites for Poland and the Netherlands, bringing the total number of language specific sites to 11.

Expanded country listing; more than 17 represented.

Improved readability for Asian languages.

A special Promotions page for regional sales incentives.

Content optimised based on user habits.

"In the same way that Faro offers a total measurement solution from initial design to final analysis, Faro.com offers the total information solution," said Faro's Asia-Pacific Marketing Director James Needham, whose team led the new website design.

"The educational approach helps our customers match the right tool for the job.".

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