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News Release from: Flex/the innovation lab | Subject: Tapas package design
Edited by the Manufacturingtalk Editorial
Team on 07 March 2006
Aoste snack in distinctive new packaging
Industrial design office FLEX/ the INNOVATIONLAB from Delft developed a packaging for snacks that can suitably be presented at the table.
Flex were given the design brief by Aoste, a Sara Lee company located in Belgium and producer of high-quality sliced cold meat The product is new to the Aoste product range: spicy Spanish sausages, to be eaten as a snack or, according to Spanish tradition, as a tapa
This article was originally published on Manufacturingtalk on 7 Mar 2006 at 8.00am (UK)
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The new packaging is made up out of three interconnected elliptical compartments and refers to the Spanish dishes tapas are mostly presented in.
The designers used synthetic material (PP) but the shape as well as composition of the packaging reminds of the traditional Spanish pottery decorating many tapas bars.
Spanish tapas have conquered a sound position in Dutch cooking.
They bring sociability and a natural atmosphere, whether coming along with a drink or making up a full-fledged meal.
Up to now the snacks and tapas were packed, if packed ready-to-eat at all, in such a way that did not bring forth products worthy of presentation on the dinner table.
The new Aoste packaging has definitely changed this.
The dish FLEX developed gives a clever interpretation to Aoste's company statement to "change an ordinary event into a special occasion" and finely complements the traditional tapas pottery.
Aoste products hold a tradition of nearly thirty years and their premium-meat products have built up international fame.
The new packaging emphasizes the fact that Aoste also produces several fine "snack" products.
The FLEX designers have developed a pack that is different and by this stands out in the shelf.
Visually the three compartments are separate.
This fits in well with the tapas scene and yet the packaging has the convenience of one dish only with fixed parts.
The dish is produced in metallic which gives it a stylish, reflecting and outstanding look, in the shelves as well as during presentation at home.
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