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Packaging design materials, equipment and services
News Release from: Flex/the innovation lab | Subject: Bottle design
Edited by the Manufacturingtalk Editorial
Team on 14 March 2006
FLEX makes synthetic variant of glass
bottle
FLEX/ the INNOVATIONLAB developed the award-winning (Dutch Design Awards 2004) glass bottles for the Albert Heijn fresh fruit juices approximately two years ago.
FLEX/ the INNOVATIONLAB developed the award-winning (Dutch Design Awards 2004) glass bottles for the Albert Heijn fresh fruit juices approximately two years ago Now, upon assignment by Albert Heijn, the Delft-based design office developed a smaller synthetic version of these bottles (content 1L and 0,5L)
This article was originally published on Manufacturingtalk on 12 Feb 2007 at 8.00am (UK)
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These synthetic bottles have recently been introduced in duo packs as well as singly in the refrigerated display and the to go-stores of the Dutch (super)market leader.
Apart from the slightly different proportions, the 0,25L synthetic bottles are an exact translation of the glass predecessor.
Once again, the elegant slender basic form, the unique "freshly squeezed" embossing and the cardboard cap focus all attention to the product itself: fruit and vegetable juices in over 20 different taste combinations.
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The glass juice bottles FLEX designed for Albert Heijn were described by the jury of the Dutch Design Awards 2004 as "an exceptionally minimal packaging with glass milk bottles and removable cardboard labels that seem to prove that the juice was poured into the bottle homemade".
The assignment FLEX received to develop a smaller synthetic version challenged the designers to create a literal translation of the bottle as well as to develop a smaller bottle still beautiful even without a label.
Just like two years ago, in this project FLEX worked together with Millford Brand ID, branding office from Leiden.
The result, a PET bottle containing 0,25L, looks familiar and includes several distinctive characteristics of the glass predecessor.
For instance, the single (on the move) mini packaging once again shows a cardboard cap including 'ear'.
This 'ear' shows pictures of the types of vegetables and fruit the juice contains.
Also, the Albert Heijn logo and the words 'freshly squeezed' are embossed into the slender bottle again, giving it an authentic, traditional and elegant appearance.
Apart from the familiar single juice bottle-with-a-cap the series of AH vegetable juices has a new duo pack: two 0,25L.
bottles held together by a carton placed over the lids.
The duo pack includes a semicircular flap showing images of the kinds of vegetables and fruit the bottle contains.
This element clearly refers to the "ear" of the single pack.
Interesting detail is the way the new duo pack displays the date of filling and "best before" date.
An opening has been punched in the carton just over one of the bottles.
This way the dates printed on the lid can be easily checked.
The synthetic packaging can be considered a worthy successor of the glass original and offers, besides 0,25L healthy nutrition, a bottle that looks nice and underlines the quality of its content.
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