Product category:
Packaging design materials, equipment and services
News Release from: Flex/the innovation lab
Edited by the Manufacturingtalk Editorial
Team on 10 March 2005
FLEX wins ID award
FLEX/ the INNOVATIONLAB has been awarded Best of Category in the American I.D. Awards for its structural packaging design for wall paints.
This award is considered one of the most prestigious in the world of international design and it adds FLEX to an impressive list of predecessors where we find companies such as Nike, Apple and Audi The Delft based office considers this award as an important acknowledgement for their work
This article was originally published on Manufacturingtalk on 7 Mar 2006 at 8.00am (UK)
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The experienced packaging designers from the Delft-based design firm FLEX/the INNOVATIONLAB have developed a distinctive green return bottle for the world market in cooperation with Grolsch.
The prize-winning product, 1-2-Paint, is a paint bucket with a very innovative lid that is not only meant as a closure for the bucket but can serve as a paint tray at the same time.
The structural packaging design has originated as a FLEX initiative and Akzo Nobel assigned FLEX to refine the basic idea for 1-2-Paint.
The product is on the international paint market under the FLEXA brand and sales have increased eight times since the product introduction in December 2004.
In its annual Design Review, the American I.D.
Magazine has been granting the I.D.
Awards to the best products in the field of packaging, product, furniture and graphic design since 1954.
The award is considered one of the most prestigious international design prizes.
1-2-Paint being awarded Best of Category in the Packaging category this year once again underlines the high quality of Dutch design and says everything about the Delft design office.
All Design Review winners will be published in the July/August issue of I.D.
Magazine.
Developing 1-2-Paint has been a special project for FLEX.
In most cases the designers get assignments from national as well as international clients in the area of design and development of durable consumer goods, 3D packaging design and professional products.
However, the wealth of experience in packaging technology in the INNOVATIONLAB generates innovative ideas almost on a daily basis; ideas that do not hold a direct connection to an existing project or client.
Sometimes a good idea survives all the way to market introduction: 1-2-Paint is a good example of this process.
With 1-2-Paint FLEX clearly shows what packaging can do for a brand.
The paint bucket offers a clear and realistic innovation that enables the FLEXA brand to present itself as innovating, practical and ecologically sound in a market where it is difficult for consumers to tell the difference between one paint and the other.
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