Product category:
In-house manufacturing exhibitions, Open Days, Roadshows, events
News Release from: FotoNation
Edited by the Manufacturingtalk Editorial
Team on 18 May 2007
Discussion of digital camera megapixels
FotoNation has announced that Eric Zarakov, their VP of Marketing, will be speaking on the 'Megapixels: Truth and Consequence' panel at the 61st Annual I3A Conference.
FotoNation, a leading provider of embedded imaging and communications solutions for the digital camera industry, has announced that Eric Zarakov, VP of Marketing, FotoNation, will be speaking on the 'Megapixels: Truth and Consequence' Panel at the 61st Annual I3A Conference - Inspiring Imaging Innovation, held in Denver on June 7, 2007 Moderated by well-known author and photographer, Sally Wiener Grotta from The Well Connected Woman, FotoNation's Zarakov will discuss digital camera and camera phone megapixel strategy with co-panelists, Don Willimas of Eastman Kodak; Robert Gann, HP; and Ed Dowski of CDM Optics
This article was originally published on Manufacturingtalk on 6 Jan 2004 at 8.00am (UK)
Related stories
Cost-effective assembly system installed
India based Avasarala Automation, has provided cost effective solution for a compressor assembly line for air-conditioner and refrigerator system.
Nickel and cobalt producers buy latest automation
An enhanced automation system has been purchased by the world's leading producer and refiner of cobalt and the world's fifth largest producer of nickel.
Questions delved into during the panel will include: Are extra megapixels more of a marketing strategy than a real advantage to consumers? Since the majority of digital capture devices sold today are camera phones, do megapixels mean less than ever? "The industry has been racing along the megapixel highway ever since the first digital camera shipped," said Sally Wiener Grotta, Moderator.
"The important question is, however, whether the consumer is being properly served and informed by the marketing emphasis on the number of megapixels, which doesn't always relate to real image quality".
"While industry insiders know the weakness of relying on megapixels as measure of image quality, the number of megapixels is still an important check box item used in marketing digital cameras and camera phones.
Mass-market consumer marketing agendas, however, are shifting the focus away from the boring technical specifications of megapixels to new advanced imaging features, such as face detection and face tracking, which are easier to communicate to end users.
This will be a fun panel to explore these issues," said Eric Zarakov, VP Marketing, FotoNation.
• FotoNation: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
