Product category:
Packaging exhibitions, conferences and seminars
News Release from: Food and Drink World
Edited by the Manufacturingtalk Editorial
Team on 13 November 2006
Food and Drink Show Becomes UK's Largest
Food and Drink World 2006, organised by William Reed Events and Exhibitions, is now the UK's largest food and drink trade show with over 70,000 visits.
Food and Drink World 2006, organised by William Reed Events and Exhibitions, is now the UK's largest food and drink trade show with over 70,000 visits The umbrella event for Food and Drink Expo, Foodex Meatex, the Convenience Retailing Show and IFFE, the organiser claimed that Food and Drink World 2008 will build on that success to offer advantages to exhibitors and visitors from across the food and drink supply chain
This article was originally published on Manufacturingtalk on 18 Jan 2006 at 8.00am (UK)
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In today's complex food and drink sector where industry professionals are becoming increasingly time-starved and financially-pressured, trade shows need to offer an extra dimension, said William Reed.
In 2006 visitors saw 1,200 exhibiting companies, 600 of which featured at Food and Drink Expo where exhibitors had an average 39 visitors per company (more than double the nearest competitor), added Reed.
The exhibitor and visitor value of the combined shows resulted in Food and Drink Expo 06 attracting more than 25,500 visitors - an increase of 4,700 on the previous event.
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In addition GBP81 million worth of business was generated at Food and Drink Expo - an average of GBP136,018 per exhibitor, it is claimed.
And with research showing that 92 per cent of visitors rated the show as being good or excellent, 86 per cent as important to their businesses and 72 per cent indicating that they would recommend the show to colleagues, the signs are good for 2008, believes Reed.
With a further 17,000 Convenience Retailing Show visitors, 16,500 Foodex Meatex and 11,000 IFFE visitors Reed also believes that the figures provide evidence that Food and Drink World provides an extra dimension to exhibitor value.
The company added that with 70 per cent of visitors to Food and Drink Expo saying that they found value not found elsewhere, the essential role of special features has been firmly underlined.
At Food and Drink World 2006 12 features and seminars linked the shows, providing coverage of every conceivable aspect of food and drink markets.
And with research indicating that they were well-received by an average of 78 per cent of visitors, Reed said that real impetus has been added to providing a range of innovations for 2008.
The company added that Food and Drink Expo's and Food and Drink World's value can be found in the mix of exhibitor and visitor disciplines represented at the shows.
Visitors from processing and manufacture, foodservice, retailing and wholesaling all attend Food and Drink World and with over 68 per cent of Food and Drink Expo's audience coming from manager level or above, exhibitors can be assured that they are reaching the right decision makers, claimed Reed.
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