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News Release from: Frost and Sullivan
Edited by the Manufacturingtalk Editorial
Team on 14 December 2001
Innovative designs spark plastics
housings sales
With the proliferation of cellular telephones, laptop computers and digital devices the design for plastic enclosures that offer increased aesthetic appeal are key to driving the market for resins use
With the proliferation of cellular telephones, laptop computers and digital devices the design for plastic enclosures that offer increased aesthetic appeal are key to driving the market for resins used in electronic housing applications New analysis from Frost and Sullivan (chemical.frost.com), Plastics in Electronic Housing: U.S
This article was originally published on Manufacturingtalk on 28 Apr 2004 at 8.00am (UK)
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"Understanding precisely the needs of end users, their resin consumption patterns and their shortened product life cycles can help resin suppliers frame strategies to strengthen their market position," says Frost and Sullivan Industry Analyst Anurag Roy.
It is imperative that suppliers realize that plastic housing consumption continues to increase in proportion to sales of electronics housing equipment.
With the economic downturn, electronic sales have been negatively impacted.
However, manufacturers have expanded the focus of both their design and marketing campaigns and are attracting consumers with fresh, creative concepts.
"The current technological trend in computer housing applications is geared towards the use of smaller computers and to improve visual effects, particularly for systems targeted for home-and small-office use," says Roy.
"In relation, these improved aesthetics require increased use of three-dimensional, 'high profile' contouring." As personal computers (PCs) move out of the traditional corporate environment, consumers are demanding more exciting, yet functional, features on their systems.
Designers are supporting these preferences by adding colors, contours, and ribbing as style embellishments to boost PC sales.
"Aesthetic enhancements act as an effective marketing tool for electronic equipment manufacturers to distinguish their product in the highly competitive electronic housing market," adds Roy.
"It thus becomes imperative for resin supplies to probe downstream in order to identify these unmet performance needs of ultimate end-users.".
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