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News Release from: Frost and Sullivan | Subject: European Flow Sensors and Transmitters Markets
Edited by the Manufacturingtalk Editorial
Team on 31 August 2006
Electronic flow meters to expand in
Europe
Electronic, non-contacting flow meters are increasingly being preferred over mechanical flow sensors and will increasingly replace existing mechanical systems in many instances.
Due to a variety of factors, the potential application range of traditional mechanical flow meters is limited In contrast, electronic, non-contact flow measurement systems offer several functional advantages with demand for these flow meters set to spur growth in the European flow sensors and transmitters markets
This article was originally published on Manufacturingtalk on 28 Apr 2004 at 8.00am (UK)
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Frost and Sullivan finds that the European Flow Sensors and Transmitters Markets earned revenues of US$1,334.9 million in 2005 and estimates this to reach US$2,113.7 million in 2012.
"The European flow sensors and transmitters market will be primarily driven by the migration of end users towards electronic, non-contact flow measurement systems," noted Frost and Sullivan Research Analyst S Gomathinayagam.
"These flow meters offer advantages over mechanical flow meters in terms of higher accuracy and reliability and also do not obstruct the flow in pipelines." As a result, electronic, non-contacting flow meters are increasingly being preferred over mechanical flow sensors.
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Even as demand for electronic flow sensors and transmitters is set to rise steadily over the long term, they will increasingly replace existing mechanical systems in many instances.
Despite overall market expansion, however, intense competition among market participants will lead to lower profitability, with companies adopting a low-price strategy in order to boost volume sales.
This strategy will adversely affect the profitability of many smaller companies and may even threaten their existence.
At present, over 100 competitors offer relatively similar products at similar price and performance points.
This makes the European flow sensors and transmitters markets highly competitive.
To increase sales volumes, these market participants often resort to undercutting unit price.
However, this strategy may adversely affect their 'bottom-line'.
Companies might be unable to realise economies of scale since market demand is not expected to grow at a similar rate.
As such, it will be difficult for them to remain competitive and profitable.
"Market participants should focus on developing truly innovative, customised products and solutions that offer better value to customers," advised Gomathinayagam.
"New product development programmes should be designed around feedback from customers and should be market driven." Companies should understand their target end-user markets and their requirements.
Monitoring customer feedback, understanding the unique requirements for target end-user markets and developing suitable solutions are some of the best practices that market participants will need to follow to establish a lasting relationship with customers and consolidate their position in the market.
European Flow Sensors and Transmitters Markets is part of the Sensors Subscription, which also includes research in the following markets: World Flow Sensors and Transmitters Markets, European Pressure Sensors and Transmitters Markets, World Pressure Sensors and Transmitters Markets and, European Level Instruments Markets.
All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
* About Frost and Sullivan - Frost and Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years.
The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities.
Frost and Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics, and demographics.
* European Flow Sensors and Transmitters Markets - B829-32.
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