Polish personal protective product market grows

Polish personal protective product market grows High growth rates in the personal protective equipment market have been the norm in Poland since its accession to the EU, said a survey.

The Polish personal protective equipment (PPE) market is growing at a rapid rate; a buoyant economy and increased employment levels are resulting in greater demand for PPE.

However, low rates of adherence to health and safety laws and negative end-user attitudes towards using PPE are acting as a dampener to market expansion.

To overcome this, some major European companies are lowering their prices to make their products more attractive.

Moreover, as end-user acceptance of PPE improves, growth rates and revenues will continue to rise.

Frost and Sullivan finds that Polish Markets for Personal Protective Equipment earned revenues of EUR 177.0 million in 2006 and estimates this to reach EUR 273.0 million in 2013.

"High growth rates in the PPE market have been the norm in Poland since its accession to the EU," said Frost and Sullivan research analyst Paula Connor.

"As the Polish economy continues to grow, end-user demand for PPE is expanding and shows no signs of abating." The recession in Poland at the end of the 1990s constrained demand for PPE due to low employment levels and reduced spending power.

However, in the years since, employment has slowly risen and foreign investment has grown considerably.

With sales of PPE inextricably linked to a country's overall economy, demand has climbed significantly over the last 10 years.

However, the attitude of the Polish end-user towards PPE is negative; adherence to health and safety laws is low and levels of PPE usage are much lower than in Western Europe.

Revenues are being negatively affected by the fact that those who should be using PPE are not.

"PPE purchasers in Poland are extremely price sensitive, to the extent that some would rather not buy than have to pay for it," explained Connor.

"This leaves PPE manufacturers struggling to reach those who need such equipment the most." One strategy to combat this challenge is to lower prices to a level acceptable to the Polish buyer.

Already, many companies have followed this method and are establishing loyal customer bases.

As prices slowly rise in the future, these customers will continue to buy as their price sensitivity becomes less pronounced.

Polish Markets for Personal Protective Equipment is part of the Chemicals and Materials Subscription, which also includes research in the following markets: Western European Markets for Protective Clothing, Western European Markets for Safety Gloves and Western European Markets for Respiratory Protection.

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Interviews with the press are available.

* Title: Polish Markets for Personal Protective Equipment - Code: M07A - 39.

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