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Product category: Manufacturing industry news
News Release from: GSM Printer and Label Systems
Edited by the Manufacturingtalk Editorial Team on 14 March 2003

Meeting tough challenges brings business
growth

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The ability to solve problems others refuse to tackle is proving a winning strategy for a label and nameplate specialist that puts it down to its willingness to take on tough challenges.

The ability to solve problems others refuse to tackle is proving a winning strategy for label and nameplate specialist GSM Primographic The Brecon-based company had its best November and December ever in 2002 and general manager Andrew Farthing puts this down to the willingness to take on tough challenges

"Customers give us the difficult stuff to do," he said.

"We don't get given the easy jobs!" The company, which serves the white goods and automotive sectors, produces highly-durable graphics; stainless steel and aluminium trims and die-cut adhesive parts.

Andrew Farthing said: "Part of our success is down to new products we have developed for cooker and microwave manufacturers, in some cases solving issues where other suppliers have failed.

"We want the hassle of overcoming obstacles - we see it as potential revenue and it differentiates us from our competitors.

We are not frightened to look at technology which doesn't exist at the moment to try to find a way around problems.

We want the experience and we will come up with solutions." Turnover at GSM Primographic is expected to achieve growth of 22 per cent by the end of the financial year in May and the workforce will be up to 85 from 72.

The company is also solving problems for its automotive customers, currently working on solutions for a rear door and an airbag issue for different customers.

The company has put its in-depth experience of the automotive sector to good use in serving the white goods sector.

"White goods manufacturers are increasingly demanding the very high levels of service required by the automotive sector, including quality standards such as QS9000, and we are well placed to deliver these," said Andrew Farthing.

He has a strong belief in the abilities of his workforce to take the company forward again in 2003.

"If we can make something, we do," he said.

"If we can't, then no-one else can either.

I don't think there is anyone out there with better knowledge than us." GSM Primographic is part of the GSM Group, one of Europe's largest manufacturers of printed labels and nameplates in metal and plastics, which also has manufacturing sites in Bedfordshire, Oxfordshire and Yorkshire.

ends.

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