Subcontractor uses one printing/labelling supplier

Aerospace and automotive subcontractor use one company as its primary source of hardware and media surrounding product labelling, dispatch labelling and barcode labelling.

GSM are at the forefront of providing top of the range service and products in the barcode, printing and scanning solutions market.

Their professional and skilled approach has allowed them to develop innovations in a market which benefits from their presence.

Cross Manufacturing is one of the companies which can vouch for the excellent service that GSM provide.

As a respected and traditional manufacturing company, Cross work in conjunction with some of the world's leading manufacturers to build components for the aerospace and automotive industries.

They use GSM as their primary source of hardware and media surrounding the disciplines of product labelling, dispatch labelling and barcode labelling.

Most of Cross Manufacturing's customers are large corporate companies, such as Rolls Royce, and they have stringent requirements on packaging and delivery.

Customers of this stature need complex bar-coding and labelling due to the importance of the products being sent out.

Many of Cross Manufacturing's products have been associated with twentieth century landmark engineering achievements so there is a reputation of quality service to keep up.

GSM provide the backbone for this and have manufactured a bespoke labelling system for Cross.

Three years ago Cross were printing labels in batches and this was leading to errors being made in product dispatch.

They worked with GSM to develop a system that would change their labelling technique and increase manufacturing efficiency.

Jonathan Howe, IT manager at Cross Manufacturing, commented on the improvements that GSM have provided, "GSM's bespoke labelling system design has eliminated the risk of human error or data entry mistakes".

"Technology based solutions to a problem are a good way of satisfying customer concerns and GSM have allowed our dispatch function to maintain the quality that our reputation has been built upon.

The key aspect of our whole relationship with GSM and their edge over their competitors in the barcode, printing and scanning solutions market is their level of service in relation to cost.

The solution they provided did not end up costing us millions of pounds to implement, as some other companies may have charged, but turned out to be a small level of investment.

This has given us a huge gain in the accuracy and functionality of our manufacturing process." Responding to Jonathan's comments Martin Cameron, GSM general manager said, "GSM maintain a consistent methodology whereby we explore the requirements and expectations of our clients before presenting our solution.

Each client has their own specific needs and standards to adhere to and we aim to match the image and ethics of highly successful and recognised companies such as Cross Manufacturing." Commenting again on GSM's products and services, Howe continued, "GSM have proved successful in providing a broad range of systems and software.

Their position is advantageous to us because they can provide help on all aspects of their bespoke system should we require it.

Our customers are continually placing more and more complex demands on us and it is therefore important to eliminate the risk of any mistakes.

It is pretty rare that we have had to call on GSM's service and support department because the products they supply have been so efficient.

However, whenever such a situation arises we have been very satisfied by the response and quality of work done." GSM Printer and Label Systems, a member of the GSM Group, are able to offer paper and synthetic labels for a range of applications as well as a full range of label printers, bar code scanners and rugged hand held terminals.

If you have a product tracking or labelling requirement or would like further information relating to coding systems and solutions please contact GSM Printer and Label Systems internal sales coordinator, Victoria Wakerley.

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