Questionnaire to gauge customers' reactions

As part of its ongoing campaign to assist members raise customer responsiveness, the GTMA has created a customer satisfaction questionnaire which is available at no charge.

As part of its ongoing campaign to assist members raise customer responsiveness, the GTMA has created a customer satisfaction questionnaire which is available at no charge from the association.

The document can be directly "cut and pasted" electronically onto member's letter-head paper, or amended to suit their own particular product and/or service offerings.

Covering areas such as project support, facilities available and on-time delivery, the form also allows space for additional comments if required.

Brian Lowe, sales director of Walsall-based GTMA member, Lobro Tools, was enthusiastic, "We all know that customer satisfaction if vital and naturally we put enormous effort into ensuring our customers are satisfied, but designing forms comes low down our list of priorities.

The new GTMA questionnaire is very well designed.

It is easy for the customer to complete and makes it easy for us to keep track of our satisfaction ratings - so we can keep on improving our service.

We will certainly be using it in future.".

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