Gennum VXP technology sets the standard

Canadian company continues to gather momentum among leading brands; announces five new customer wins in HDTV market.

Gennum Corporation, a leading producer of professional-quality image processing solutions, has announced a series of customer wins in both the professional and consumer HDTV markets with its market-leading VXP technology.

Gennum was chosen by industry heavyweights JVC, MicroDisplay, Crestron Electronics, Momentum Data Systems, and IRI Ubiteq for a variety of home theatre and video processing solutions.

Gennum's VXP technology is a family of image processing technologies that provide superior video and film processing for HD display devices such as HDTVs, digital cinema projectors and home theatre systems.

The proprietary, professional-quality image processing algorithms embedded in a single chip deliver crisp, natural looking, artifact-free images on displays of any size.

The North American home theatre market has more than tripled since 2000.

In 2005, North Americans spent more than $1 billion on home theatre systems, and an estimated one-fourth of US households have some kind of home theatre, while eight per cent of new homes are being built with a home theatre or media room.

Market indicators predict an explosion in IPTV growth in the next two to four years, with IPTV equipment revenue approaching $6 billion by 2009 and service revenues surpassing $35 billion.

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