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News Release from: Haas Automation
Edited by the Manufacturingtalk Editorial
Team on 31 October 2007
CNC machine tool builders European sales
up 45%
Nearly 170,000 visitors attended the EMO 2007 exhibition and Haas Automation Europe, showing 30 CNC machine tools, said it had sold 555 units - up 45% against 2006.
In September, up to the end of EMO, Haas Europe sold 555 CNC machines, resulting in year to date 2007 sales 45 % up on the same period in 2006 Machine tool builder Haas Automation Europe (HAE) recorded sales of 555 machine tools in Europe - up 45% compared with the same period in 2006
This article was originally published on Manufacturingtalk on 31 Oct 2002 at 8.00am (UK)
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HAE had 41 machine tools on display, with another 13 on partner stands around the fair.
Two years ago the company's stand was 1300m2.
At EMO 2007, a 1650m2 stand was manned by HAE across the six days by more than 160 staff from 38 European Haas Factory Outlets (HFOs).
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The additional space and manpower was needed to show-off 12 new Haas machine models introduced since EMO 2005.
These included the following.
* Compact Office Lathe and Office Mill CNC milling machine.
* The highly-productive EC-400 pallet-pool horizontal machining centre.
* The TL-4 Toolroom Lathe.
* The SL-20 and SL-30 Long Bed turning centres.
All of the machines on show were busy cutting metal with no shadow-cutting, said HAE to Manufacturingtalk at the show.
Haas said that its machines are always demonstrated doing exactly what they're designed to do: make parts.
HAE also announced its Haas Technical Education Centre (HTEC) programme for Europe.
HAE said it had already been a resounding success in the USA and Canada.
The HAE HTEC programme aims to create long-term alliances with European vocational training and technical colleges, universities and other manufacturing technology learning institutions.
The goals: to make the latest manufacturing technology accessible to a very wide range of educational establishments and to provide students with hands-on experience in a real-world manufacturing environment.
"We intend to establish 200 such alliances in Europe by 2012," said HAE managing director, Peter Hall.
He told Manufacturingtalk that he is a fierce advocate of 'grass-roots' investment and a co-founder of the HTEC programme in the USA.
He added: "There's a world-wide shortage of skilled young people, including here in Europe.
We want to help excite them and show them how rewarding a career in manufacturing technology can be".
* Update since EMO 2005 - HAE reported a 21% increase in sales, from 10,500 units to a projected 12,700 units for year-end 2007, giving an anticipated turnover of US$850 million.
Overseas sales in the current year are forecast to close at around 53%, up from around 42% in 2005.
Other 2007 milestones include the sale and installation of the 75,000th machine in the middle of the year, which is already old news as the final quarter of the year nears and the delivery of the 85,000th machine becomes imminent.
Helping to make that number a reality are the 22 additional HFO's already opened or planned for 2007, bringing the worldwide total to 120+, with more expected for 2008 and beyond.
* Overseas - the past two years have also seen the opening of Haas Asia, Shanghai, the completion and opening of the fourth building at the Haas factory in Oxnard, California, USA - bringing the total covered factory space to more than 100,000m2.
Haas has also begun a 2000m2 extension to the HAE headquarters, showroom and spare parts facility in Zaventem, near Brussels.
Haas' meteoric growth is well known in manufacturing circles, said the company in a report to Manufacturingtalk, but the past two years have been particularly busy.
HAE asked if aan any other CNC machine tool builder could claim as much progress since the last EMO? "It's not about growth for growth's sake," said Hall.
"Haas is successful because we deliver what customers need to do the job.
We're not trying to build the lowest cost CNC machine tools.
We're aiming to provide the greatest value for money and the lowest risk of ownership.
We work hard to deliver exceptional customer service and incorporate best practice in everything we do, from designing, manufacturing and developing our products to servicing and supporting the machines in the field.
As long as we do that, I think we'll continue to grow, in Europe and around the world.".
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