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News Release from: Hurco Europe
Edited by the Manufacturingtalk Editorial
Team on 26 May 2004
Hurco took five orders at MACH and
expects more
Although there were fewer visitors to MACH 2004 compared with the 2002 show, Hurco Europe took orders for five machines during the exhibition, none of which was pre-planned.
Although there were fewer visitors to MACH 2004 compared with the 2002 show, David Waghorn, managing director of Hurco Europe, suggests that a large proportion of those that did attend came with the intention to buy The company took orders for five machines during the exhibition, none of which was pre-planned, and a further five machines were sold the following week as a direct result of the show
This article was originally published on Manufacturingtalk on 5 Feb 2001 at 8.00am (UK)
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Total order value was GBP 480,000.
Four machines were ordered by mould and die makers while the other six will be employed for one-off and short batch production in small and large organisations.
"What was particularly pleasing was that five of the nine customers were buying their first Hurco machine, and a couple those firms we had never even heard of before", enthused Waghorn.
"This is where a national exhibition really scores, as in-house shows tend to attract just the people you are already in contact with." In all, 170 people visited the Hurco stand in hall 5, boosting quotations sent out in April to 117, compared with 30 for an average month.
The main interest was in the company's recently-introduced, smaller vertical machining centres, the VM1 and VM2, while a third of enquiries were for Hurco's larger, high-speed machines and those of its German principal, Roeders.
Waghorn advises that Hurco Europe is currently converting one in four quotations, up from one in six during the recession.
If this holds true, the resulting 30 machine sales generated in April will be an outstanding achievement. Request free introductory details about products from Hurco Europe ...
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