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Product category: Manufacturing industry news
News Release from: Hartest Precision Instruments
Edited by the Manufacturingtalk Editorial Team on 08 May 2008

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Hartest supplies highly engineered measuring devices for global clients in a number of industries including aerospace, military, pharmaceutical, brewing, ophthalmic, coatings and petrochemical.

Hartest Precision Instruments is building on its individual brand strengths to exploit opportunities in a growing number of global markets The Hartest group completed a comprehensive restructuring and product rebranding exercise last year

The group said that all four of its brands now share an increased marketing and technical resource as well as a new corporate identity.

However, recently appointed finance director Grahame Gurney said it was important that the separate brands retained their individual identities and their focus on specialist markets while taking advantage of the increased investment in sales and marketing resource provided by the group structure.

Hartest supplies highly engineered measuring devices and more than 80% is exported.

The group has a particularly strong presence in the Americas as well as the Middle and Far East.

Gurney said that the group was founded three years ago from a merger between long-established precision technology companies ASL, Sheen, Tinsley and Wallace, and is starting to realise the benefits of its combined brand strengths.

Gurney, who joined the company's board after 25 years with a range of industrial manufacturing businesses, said: "Each of our brands is strong in its own right, but all now enjoy the benefits of additional resources and manufacturing synergies.

We are now far more effective at driving product development as a group right down through our product pyramid." Gurney had joined Hartest from Manchester-based Dedicated Micro Computers.

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