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News Release from: IOP: The Packaging Society - Starpack Awards
Edited by the Manufacturingtalk Editorial
Team on 25 May 2007
Student Starpack Awards 2007
Finland beats the Best of British
Finland's Lahti Institute of Design's impressive performance in the Student Starpack Awards 2007 was recognised when presented with The Eric Dickens Memorial Award at the Student Starpack Awards ceremony held during Total Processing and Packaging at the Birmingham NEC, on May 15, 2007 The accolade is presented to the college with the most overall success in the annual competition
This article was originally published on Manufacturingtalk on 9 Feb 2006 at 8.00am (UK)
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Presented at the same time as the Student awards, the Schools Starpack Awards are designed to complement students' studies as part of the national curriculum and to encourage children to consider packaging and packaging design as a career choice.
The Student and Schools Starpack Awards are organised by IOP: The Packaging Society, a division of the Institute of Materials, Minerals and Mining (IOM3), to promote excellence in packaging and design talent in universities, colleges and schools.
Student Starpack Awards judges examined 231 entries and awarded 9 Gold Stars, 13 Silver Stars, 22 Bronze Stars, 19 commended and 14 Sponsor Awards.
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The Lahti Institute of Design, Finland, walked away with 24 awards - Best in Show, four Gold Stars, two Silver Stars, seven Bronze Stars, five commended and five sponsor awards.
A quirky piece of packaging that puts the fun back into Easter, entered by Monika Osinska, Lahti Institute of Design, took Best in Show; a Gold Star and the sponsored Marks and Spencer/Korsnas Frovi Award for her Easter Egg Carton Pack.
The brief called on students to explore the properties of Frovi board to create a single material pack that was novel and interactive but with an eye to a responsible approach to environmentally issues.
Hanna Isseyegh, Packaging Co-ordinator, Marks and Spencer commented: "This pack has great shelf impact".
"It is an innovative concept and is easily adaptable to a number of applications." Maija Hyppola, another student from the Lahti Institute of Design, took a Gold Star for a very professional cartonboard concept for a Postal Egg; and the third Gold Star went to Kelly-Marie Hodges, Reigate School of Art, Design and Media, for a sophisticated carton featuring a sprung concertina insert that provides the support and surround for the egg.
Mirroring its senior counterpart - The Starpack Industry Awards - the impact of packaging on the environment was high on the agenda.
The Sponsor Award from Marks and Spencer and WRAP (the Waste and Resources Action Programme), received a high number of entries, reflecting the number of colleges and university courses that now feature sustainability in design as a key learning module.
The quality of the entries was high with the strongest entrants being those that acknowledged "environmentally friendly" packaging in its truest sense by assessing packaging reduction opportunities as well as reuse, recyclability, compostability and clear consumer labelling, said WRAP.
A number of the entrants had carefully considered what packaging components were really necessary and researched the use of sustainable materials.
The winner of the Marks and Spencer and WRAP Award was Pippa Kate Bridle from Blackpool and The Flyde College for a novel approach to packaging for cooked meats.
The pack met all aspects of the brief and the design made minimal use of flexible, compostable material held in a slim cartonboard sleeve.
The judges said that the compact yet appealing format would perform well both in transit and on-shelf.
The design took account of resealability.
Also winner of a Silver Star - Environmentally Friendly Delicatessen Pack Corrugated Secondary Pack for the Discovery Brand Yet another student from Lahti Institute of Design, Markus Toivanen, received both the Gold Star and the sponsored Smurfit Kappa Award for his in-store promotional pop up display for the Discovery Brand - famous for Tortillas, Fajita Kits and Nachos.
The judges commented that the very strong graphics, married to easy erection and disposal, showed a lot of thought.
Four Gold Stars were presented for the Metal Gift Packaging for Chocolates.
Sponsored by Nestle and MPMA, the winners were: Ross Taylor, Reigate School of Art Design and Media, for a reusable interactive pack for premium chocolates.
The interactive game utilises the wrapped chocolates.
Michael Hart, Blackpool and The Flyde College, won for his well-executed luxury table top pack; Daniel Hazelton, Swindon College, for a stylised chocolate fondue gift pack featuring embossed Aztec graphics; and Marika Luoto, Lahti Institute of Design, took Gold for an innovative pack featuring chocolate chess.
The Nestle and MPMA Award went to Anni Nykanen, Lahti Institute of Design, for a commercial and fun pack that delivered a practical but fresh approach to selling and refilling chocolate.
Anni was also a winner of a Silver Star Metal for Gift Packaging for Chocolates.
Sponsored by Tigerprint, the Gold Star was won by Eunice Osilaja, Nottingham Trent University.
Tigerprint asked students to design a Marks and Spencer toy pack that was integral to the product.
The winning pack was described by judges as really well thought out with great graphics and the minimum of packaging waste.
It was also runner up in the sponsored Tigerprint Award for Toy Gift Packaging.
The winner of the Tigerprint Award was Katie Waterton, Reigate School of Art Design and Media, for a simple yet commercial silk-screened jigsaw, packed in a reusable toy bag.
Katie also won a Silver Star - Toy Gift Packaging category.
Urban Youth Bottle Design Designed to recognise the entrant judged to have provided the outstanding solution for a concept bottle for young people, the Britvic Soft Drinks Award went to Juan-Antonio Garcia-Pascual and Juan Villarro-Manes, Cardenal Herrera University CEU, Spain.
Judges described the "PUMP-IT" shaped pack as "the most imaginative solution with good ergonomics and perfectly targeted to the audience".
The Spanish duo's PUMP-IT concept also won the BPI Sponsor Award for the most innovative design for a plastic pack and the Logoplaste UK Limited Sponsor Award for the student/s who successfully demonstrated the most effective use of plastic.
Also winner of Silver Star Drench Water - Urban Youth Bottle Design.
Carling Can Re-Design Sponsored by the Can Makers and Coors Brewers , Ingrida Liepyte, Lahti Institute of Design, Finland, won the sponsor award for the development of a concept that best created a new design, including graphics and texture, for a Carling beer can.
The entry answered the challenges and produced an innovative design using current technology to create a pack that can be manufactured as can, glass or plastic bottle.
Also winner of Silver Star Carling Can Redesign Mix and Match - A Corrugated Gift Pack Sponsored by D S Smith Packaging, Emma Louise Gibson, Blackpool and The Flyde College, took the DS Smith Packaging Award for a well constructed and marketable design concept for chocolates.
Also winner of Bronze Star Mix and Match - A Corrugated Gift Pack Creative Cartonboard Pack for an Airline The demanding brief for the Pro Carton Award called on students to demonstrate a good understanding of cartonboard construction techniques.
The winner was Ryan Shaw, Blackpool and The Flyde College.
Also winner of: Silver Creative Cartonboard Pack for an Airline.
Premium Beer Brand The winner of the Rockware Glass Award was Jenni Hiltunen, Lahti Institute of Design whose glass bottle for a premium Welsh beer - "Rhydderch" - was described as distinctive and stylish by the judges.
The innovative neck label gave real shelf appeal.
Also winner of Bronze Premium Beer Brand Design Cognition Award Given for technical feasibility and commercial awareness that complemented aesthetic design, the award was won by Gareth Rabbitts, University Centre Yeovil, for his Drench "Brick" Pack.
Judged across all entries to the Student Starpack Awards, the concept demonstrated an understanding of moulding, costing, transportation and design.
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