Product category:
Label converting and sleeving materials, equipment and services
News Release from: IPL Packaging | Subject: In-mould labeling for plastics packaging
Edited by the Manufacturingtalk Editorial
Team on 23 May 2006
In-mould labeling benefits plastics
packaging
In-mould labeling for plastics packaging is being marketed as an alternative to dry-offset printing and offers full photographic quality, top to bottom container coverage and 100% colours shading.
IPL Packaging, a North American leader in the design and manufacture of innovative packaging, offers in-mold labeling (IML) for plastics packaging as an alternative to dry-offset printing As the first North American manufacture of injection-molded plastics containers, IPL Packaging offers the largest variety of IML solutions for injection-molded containers
This article was originally published on Manufacturingtalk on 13 Apr 2004 at 8.00am (UK)
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IML offers several advantages over dry-offset printing, such as the following.
* Full photographic quality (not available with dry-offset printing).
* Top to bottom container coverage (not possible with dry-offset printing).
* Full shading of colors, 100% (dry-offset is only shades 97%).
* Typefaces as small as 6-point (dry-offset typefaces as small as 8-point).
Before IPL Packaging introduced IML, manufacturers made use of dry-offset printing or plastics sleeving to label and promote their products on retail shelves.
With the introduction of IML, manufacturers are no longer restricted to the limitations of these previous labeling techniques.
IML offers manufacturers the best technique currently available.
IML also provides significant retail benefits when compared to dry-offset printing.
Because IML offers such superior photographic quality and coverage, the packaging is going to be more visually appealing to customers, making it more likely to catch their eye when resting on a self next to a product with dry-offset packaging.
Once the packaging grabs a consumer's attention and they physically hold the product in their hand, there is an 80% chance that they will end up purchasing that product.
* About IPL - IPL Packaging is a major producer of molded plastics containers for the retail food and industrial sectors in North America.
Its full range of products features tamper-evident, space saving and easy-to-use containers and an eye-popping selection of graphics including in-mold labelling (IML).
With over 60 years' experience, IPL is a leader in engineering innovative design and technologies into successful packaging products.
IPL's four plants operate to the highest quality standards including HACCP.
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